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  • Type
    Generic top-level domain
    Registry
    William Morris Endeavor Entertainment
    Operator
    William Morris Endeavor Entertainment, LLC
    Launched
    Registration term
    1–10 years
    DNSSEC
    Supported
    IDN
    Supported

    About .wme domain

    .wme is a brand gTLD operated by William Morris Endeavor Entertainment, LLC, with CentralNic serving as the back-end registry provider. It was delegated to the DNS root zone in September 2014. The TLD was established under ICANN's New gTLD Program to serve as a secure and exclusive online namespace for the applicant's brand-related activities.

    Who can register .wme domain

    Registration is strictly restricted. The registry employs a single-registrant model, meaning only William Morris Endeward Entertainment, LLC (WME) itself can register domain names under .wme. There is no public registration process, and domains are not available for purchase by the general public or other entities.

    How to register .wme domain

    .wme is not allocated through commercial registrars. Domain names under this extension are registered and managed internally by the brand owner, William Morris Endeavor Entertainment. The registry controls all delegations within the TLD to ensure use aligns with its brand protection and intellectual property goals. There is no public application or request process for third parties.

    Typical uses of .wme domain

    As a brand TLD, .wme is used exclusively by William Morris Endeavor Entertainment for its official online presence and digital initiatives. This allows the talent agency to create a trusted, secure, and consistent namespace for its corporate websites, client portals, and internal projects. It is chosen to reinforce brand authority and reduce consumer confusion by centralizing its official digital assets under a single, recognizable extension.

    Tips for registering .wme domain

    • All domains are registered and held by the brand owner under a single-registrant model; there is no public marketplace.
    • The registry maintains full control over all domain registrations to enforce brand consistency and intellectual property protection.
    • Standard commercial domain policies like WHOIS privacy or transfer locks are managed internally by the registry operator.

    Frequently asked questions about .wme domain

    Who operates .wme domain?The registry for .wme domains is William Morris Endeavor Entertainment, administered by William Morris Endeavor Entertainment, LLC.
    Who can register a .wme domain?

    Only the brand owner, William Morris Endeavor Entertainment, LLC, is eligible to register domains. This is a closed, single-registrant TLD designed for internal use. There are no provisions for public registration, and third parties cannot apply for or purchase .wme domains through any registrar.

    Can I transfer a .wme domain between registrars?

    Inter-registrar transfers do not apply to .wme domains, as all names are registered and managed directly by the brand owner. Since there is no public registration, the concept of transferring a domain from one accredited registrar to another is not relevant for this TLD.

    Can I buy a premium .wme domain name?

    No, premium domain names are not sold to the public. The entire .wme namespace is reserved for the exclusive use of William Morris Endeavor Entertainment. The registry does not operate a secondary market or auction platform for .wme domains.

    What dispute policies apply to .wme?

    As a single-registrant, brand TLD, standard public dispute policies like the UDRP are largely superseded by the registry's internal control. The registry operator manages all domains and their use, so any internal disputes would be handled according to the company's own policies rather than through ICANN's standard mechanisms.

    Is there a sunrise period for trademark holders?

    No sunrise period was implemented for .wme. The TLD launched with a restricted, single-registrant model where only the brand owner itself registers domains. Therefore, there was no need for a sunrise period to allow trademark holders to secure names before general availability.