Generic top-level domainsIDNDNSSEC
Overview
- .wme is a brand generic top-level domain (gTLD) applied for and operated on behalf of William Morris Endeavor Entertainment, LLC (WME).
- The registry operator listed for .wme is CentralNic and the TLD is recorded as delegated in the DNS root.
- The string is intended to centralize WME's online presence and reinforce brand recognition and trust.
History
- Reveal/Applied-for string: 13 June 2012 (application disclosed during ICANN New gTLD Program process).
- Registry Agreement signed with ICANN: 13 February 2014.
- Delegated to the DNS root zone: 10 September 2014, completing the delegation of the .wme string.
- TLD subtype: brand; TLD type: gTLD; status: Delegated.
Usage and Audience
- Primary holder and intended user: William Morris Endeavor Entertainment, LLC, the applicant and brand owner.
- WME is described as a large talent agency with offices in Beverly Hills, New York City, Nashville, London, and Miami, representing artists across film, television, music, theatre, digital, publishing, lifestyle and production.
- The TLD is intended for use by WME to represent and showcase its business, clients, and entertainment-related activities under a consistent, brand-controlled namespace.
Registration Rules
- .wme is operated under a single-registrant methodology as explained in the applicant materials.
- Domains under .wme are managed to protect intellectual property rights of WME and the major brands it represents.
- Registrations are intended to be controlled to ensure use aligns with WME's brand and business practices.
- No public registration policy details, character sets, or registration period limits are provided in the available source material.
SEO and Brand Impact
- The applicant stated that .wme would address online usage issues such as safety, trust, consistency, and brand recognition by consolidating WME's web presence under a single, brand-controlled TLD.
- As a brand gTLD with restricted, single-registrant use, .wme is positioned to increase clarity for users about official WME properties and reduce confusion over which sites are official.
Operator
William Morris Endeavor Entertainment, LLC
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: WME organisation: William Morris Endeavor Entertainment, LLC address: 9601 Wilshire Blvd 3rd Floor address: Beverly Hills CA 90212 address: United States of America (the) contact: administrative name: Head of Registry Services organisation: CentralNic address: Saddlers House, 4th Floor address: 44 Gutter Lane address: London EC2V 6BR address: United Kingdom of Great Britain and Northern Ireland (the) phone: +44.2033880600 fax-no: +44.2033880601 e-mail: wme.admin@centralnic.com contact: technical name: CTO organisation: CentralNic address: Saddlers House, 4th Floor address: 44 Gutter Lane address: London EC2V 6BR address: United Kingdom of Great Britain and Northern Ireland (the) phone: +44 20 33 88 0600 fax-no: +44 20 33 88 0601 e-mail: tld.ops@centralnic.com nserver: A.NIC.WME 194.169.218.31 2001:67c:13cc:0:0:0:1:31 nserver: B.NIC.WME 185.24.64.31 2a04:2b00:13cc:0:0:0:1:31 nserver: C.NIC.WME 212.18.248.31 2a04:2b00:13ee:0:0:0:0:31 nserver: D.NIC.WME 212.18.249.31 2a04:2b00:13ff:0:0:0:0:31 ds-rdata: 7259 8 2 e7cb7561099040db08978f7696320ddaf323f52ddbf951fa5f4c44b2f34e38bd ds-rdata: 60194 8 2 a1d20932b733059c4bb7e989fdf75a19a787eb186ce2db5648b1560c1db54495 whois: whois.nic.wme status: ACTIVE remarks: Registration information: remarks: http://www.wmeentertainment.com created: 2014-08-22 changed: 2023-09-19 source: IANA