About .wme domain
.wme is a brand gTLD operated by William Morris Endeavor Entertainment, LLC, with CentralNic serving as the back-end registry provider. It was delegated to the DNS root zone in September 2014. The TLD was established under ICANN's New gTLD Program to serve as a secure and exclusive online namespace for the applicant's brand-related activities.
Who can register .wme domain
Registration is strictly restricted. The registry employs a single-registrant model, meaning only William Morris Endeward Entertainment, LLC (WME) itself can register domain names under .wme. There is no public registration process, and domains are not available for purchase by the general public or other entities.
How to register .wme domain
.wme is not allocated through commercial registrars. Domain names under this extension are registered and managed internally by the brand owner, William Morris Endeavor Entertainment. The registry controls all delegations within the TLD to ensure use aligns with its brand protection and intellectual property goals. There is no public application or request process for third parties.
Typical uses of .wme domain
As a brand TLD, .wme is used exclusively by William Morris Endeavor Entertainment for its official online presence and digital initiatives. This allows the talent agency to create a trusted, secure, and consistent namespace for its corporate websites, client portals, and internal projects. It is chosen to reinforce brand authority and reduce consumer confusion by centralizing its official digital assets under a single, recognizable extension.
Tips for registering .wme domain
- All domains are registered and held by the brand owner under a single-registrant model; there is no public marketplace.
- The registry maintains full control over all domain registrations to enforce brand consistency and intellectual property protection.
- Standard commercial domain policies like WHOIS privacy or transfer locks are managed internally by the registry operator.