Generic top-level domainsDNSSEC
Overview
.WTC is a brand gTLD applied for and operated by the World Trade Centers Association, Inc. It was created to serve as a branded internet namespace for the Association and its licensed Affiliates, enabling promotion, navigation and delivery of services under the "WTC"/"WORLD TRADE CENTER" identity.
History
- Applicant and registry operator: World Trade Centers Association, Inc.
- Registry provider listed: ARI Registry Services.
- Registry Agreement: ICANN-signed registry agreement issued on 19 December 2013.
- Delegation: .wtc was delegated to the DNS Root Zone on 29 April 2014, completing the string's delegation.
Usage and Audience
- Primary intended users:
- The World Trade Centers Association itself (the Company).
- Licensed World Trade Center Affiliates worldwide.
- Employees and businesses that use Affiliates' World Trade Center facilities and services.
- Intended purposes:
- Branding and promotional sites for the Association and its Affiliates.
- Navigational domains to support online presence, communications, training and exchange of information.
- A controlled platform to share best practices among Affiliates and to support member services.
- Trademark context:
- "WORLD TRADE CENTER" and "WTC" are principal trademarks of the Association, with registrations across numerous jurisdictions noted in the application.
Registration Rules
- Controlled/closed nature:
- The Association intended initially to reserve all domain names within .wtc to itself.
- Domains are to be primarily registered and used for the Association's and its Affiliates' promotional and navigational purposes.
- Licensing and eligibility:
- The Association may license domain registrations to its Affiliates; licenses would limit permitted uses as specified by the Association.
- Licenses could be revoked by the Association for breaches of license terms.
- Enforcement and abuse mitigation:
- The Association stated it would monitor domain usage and take quick action to mitigate abuse or other negative effects.
SEO and Brand Impact
- Brand positioning:
- .wtc is explicitly positioned as a branded namespace under the control of the World Trade Centers Association to protect and extend the Association's "WTC" and "WORLD TRADE CENTER" brands.
- Use of the TLD is intended to reinforce trust and recognition associated with the Association and its global Affiliates.
- Perception:
- Because the TLD is centrally controlled by the trademark holder and intended for official Affiliate use, it is positioned as a controlled, brand-specific domain space rather than an open generic namespace.
Operator
World Trade Centers Association, Inc.
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: WTC organisation: World Trade Centers Association, Inc. address: 115 Broadway, Suite 1202 address: New York NY 10006 address: United States of America (the) contact: administrative name: General Counsel organisation: World Trade Centers Association, Inc. address: 115 Broadway, Suite 1202 address: New York NY 10006 address: United States of America (the) phone: +12124322702 fax-no: +12124880064 e-mail: trademark@wtca.org contact: technical name: General Counsel organisation: World Trade Centers Association, Inc. address: 115 Broadway, Suite 1202 address: New York NY 10006 address: United States of America (the) phone: +12124322702 fax-no: +12124880064 e-mail: trademark@wtca.org nserver: A.NIC.WTC 2001:dcd:1:0:0:0:0:9 37.209.192.9 nserver: B.NIC.WTC 2001:dcd:2:0:0:0:0:9 37.209.194.9 nserver: C.NIC.WTC 2001:dcd:3:0:0:0:0:9 37.209.196.9 nserver: X.NIC.WTC 156.154.172.82 2610:a1:1074:0:0:0:1:82 nserver: Y.NIC.WTC 156.154.173.82 2610:a1:1075:0:0:0:1:82 nserver: Z.NIC.WTC 156.154.174.82 2610:a1:1076:0:0:0:1:82 ds-rdata: 60754 8 2 f5ba575547a9cc6e47f9785e00d2f89d55f9541135a7fa91926e8f953add6609 whois: whois.nic.wtc status: ACTIVE remarks: Registration information: http://nic.wtc/ created: 2014-04-17 changed: 2024-03-15 source: IANA