Generic top-level domainsDNSSEC
Overview
- .xerox is a branded generic top-level domain (gTLD) representing the Xerox brand.
- The string was applied for and managed by Xerox DNHC LLC, a wholly owned subsidiary of Xerox Corporation, intended to provide a trusted, hierarchical namespace for Xerox goods and services.
History
- The .xerox application was submitted as part of ICANN's New gTLD Program.
- The applied-for string was delegated to the DNS Root Zone on 16 April 2015.
- Applicant/manager: Xerox DNHC LLC (a Xerox subsidiary). The ICANNWiki entry lists Verisign as the registry.
Usage and Audience
- Primary intended users:
- Xerox Corporation for internal and customer-facing services
- Xerox subsidiaries, affiliates and qualified corporate entities
- Licensees, strategic partners and potentially designated third parties
- Industry context: Xerox is a global enterprise in business process and document management; .xerox is intended to serve that corporate ecosystem.
- The applicant anticipated a constrained rollout and estimated fewer than 10,000 registrations in the first five years.
Registration Rules
- Eligibility and restrictions (as stated by the applicant):
- Initial registrations limited to Xerox Corporation for testing and internal use.
- Subsequent stages could extend registration rights to subsidiaries, affiliates, licensees and strategic partners, subject to policy and compliance requirements.
- Any expansion beyond corporate, qualified-subsidiary/affiliate, and licensee/partner use would be considered only after assessment and technical analysis.
- Governance and compliance:
- Potential expansion of registrant classes would be conditioned on compliance with Specification 9 (Registry Code of Conduct) in the Registry Agreement template.
- Rollout staged approach (summary):
- Stage One: Limited registrations for testing and internal IT/security validation.
- Stage Two: Broader internal corporate use and evaluation of migration strategies from other TLDs.
- Stage Three: Possible migration of Xerox traffic to the .xerox namespace and controlled extension of registration rights to licensees/partners.
- Stage Four: Assessment after initial expansion to determine whether to broaden registration eligibility further.
SEO and Brand Impact
- .xerox is positioned as a brand gTLD to strengthen Xerox's corporate identity and provide a unified namespace under direct brand control.
- The applicant indicated part of the rationale for applying was defensive—securing the Xerox-branded string early in ICANN's new gTLD rounds.
- The TLD is intended to improve corporate governance of domain names, centralize namespace management, and support brand and security goals rather than to serve as a general public TLD.
Notable Cases or Examples
- Xerox DNHC indicated intent to also pursue a .FUJIXEROX gTLD as part of its broader branded gTLD strategy.
- Xerox pointed to its long history with the Xerox.com domain (in use since the 1980s) as operational experience informing the .xerox rollout and usage plans.
Operator
Xerox DNHC LLC
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: XEROX organisation: Xerox DNHC LLC address: 45 Glover Avenue address: Norwalk CT 06856 address: United States of America (the) contact: administrative name: Managing Partner organisation: FairWinds Partners, LLC address: 1000 Potomac Street NW #350 address: Washington DC 20007 address: United States of America (the) phone: +1 (202) 223-9252 fax-no: +1 (202) 223-9256 e-mail: xeroxregistries@fairwindspartners.com contact: technical name: IANA Contact organisation: GoDaddy Registry address: 100 S. Mill Ave, Suite 1600 address: Tempe AZ 85281 address: United States of America (the) phone: +1 480 505 8800 fax-no: +1 480 624 2546 e-mail: iana@registry.godaddy nserver: A.NIC.XEROX 2001:dcd:1:0:0:0:0:9 37.209.192.9 nserver: B.NIC.XEROX 2001:dcd:2:0:0:0:0:9 37.209.194.9 nserver: C.NIC.XEROX 2001:dcd:3:0:0:0:0:9 37.209.196.9 nserver: X.NIC.XEROX 156.154.172.82 2610:a1:1074:0:0:0:1:82 nserver: Y.NIC.XEROX 156.154.173.82 2610:a1:1075:0:0:0:1:82 nserver: Z.NIC.XEROX 156.154.174.82 2610:a1:1076:0:0:0:1:82 ds-rdata: 61096 8 2 95f8fb00a7df39cc9fbad6444f8d2786e6a15deec56424e1bcda21e94a7c386f whois: whois.nic.xerox status: ACTIVE remarks: Registration information: created: 2015-04-02 changed: 2024-05-11 source: IANA