.xihuan

Overview

• .xihuan (Chinese for "like") is a generic top-level domain (gTLD) applied for and delegated under ICANN's New gTLD Program.
• The string was delegated to the DNS Root Zone on 30 March 2016.
• Operator information in the source: QIHOO 360 TECHNOLOGY CO. LTD. is identified as the registry operator; the ICANNWiki entry also lists Afilias as the registry.

History

• .xihuan was applied for during ICANN's New gTLD round (Reveal Day referenced 13 June 2012).
• The gTLD was delegated to the Root Zone on 30 March 2016.
• The applicant, Qihoo 360 Technology Company Limited (360), filed .xihuan alongside other applied-for strings (.YUN, .ANQUAN, .SHOUJI).

Usage and Audience

• Intended primarily for Qihoo 360's user communities and services, notably its social network and link-sharing/collection service accessible at woxihuan (service available in mainland China at the time of application).
• The applicant described the TLD as an identifier for a limited number of eligible registrants, including both 360 and non-360 users.
• Qihoo 360 positioned the TLD to serve its large user base (applicant-cited metrics: hundreds of millions of users) and to integrate with its consumer-facing web and mobile services.

Registration Rules

• According to the applicant's statement, initial registrations were intended to be restricted to a limited set of eligible registrants.
• Registration and use requirements were described as being managed through corporate/subsidiary agreements rather than standard public registration contracts.
• The applicant emphasized trademark-quality-control provisions and brand protection as part of registration/use governance.

SEO and Brand Impact

• The applicant framed .xihuan as a strategic brand and top-level identifier to preserve domain resources for Qihoo 360's businesses and users.
• Qihoo highlighted goals of user recognition, reputation, and experience at the top-level, indicating an emphasis on controlled branding and quality of domains under .xihuan.

Notable Cases or Examples

• The applicant planned to use .xihuan in connection with its woxihuan social network/link-sharing service; at the time of application the service had nearly 200,000 registered users in mainland China.
• .xihuan was part of a group of strings applied for by Qihoo 360 in the same application round (.YUN, .ANQUAN, .SHOUJI), reflecting related business aims.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       XIHUAN

organisation: QIHOO 360 TECHNOLOGY CO. LTD.
address:      Building #2, No. 6 Jiuxianqiao Road
address:      Chaoyang District
address:      Beijing
address:      China

contact:      administrative
name:         Senior Operation Manager
organisation: Beijing Qihu Keji Co., Ltd.
address:      Building #2, No. 6 Jiuxianqiao Road
address:      Chaoyang District
address:      Beijing
address:      China
phone:        +86 10 5244 7383
fax-no:       +86. 10 5878 1411
e-mail:       newgtld@360.cn

contact:      technical
name:         CTO
organisation: Beijing Tele-info Technology Co., Ltd.
address:      21st Floor, Block D, Beihang Zhizhen Building, No. 7 Zhichun Road, Haidan District
address:      Beijing 100088
address:      China
phone:        +86 18910283591
e-mail:       gtld@teleinfo.cn

nserver:      NS1.TELEINFO.CN 103.61.60.1 2402:7d80:0:0:0:0:0:1
nserver:      NS2.TELEINFOO.COM 103.61.61.1 2402:7d80:8888:0:0:0:0:1
nserver:      NS3.TELEINFO.CN 103.61.62.1
nserver:      NS4.TELEINFOO.COM 103.61.63.1
ds-rdata:     27565 8 2 b77f15373b8af8e7ba2d8641701ae833416f8d439bbdaee71d18ce55efde7903
ds-rdata:     33427 8 2 1061b1aacada68d55b091340a0765746a4fa68530d47faa10edfcd3237e3748c

whois:        whois.teleinfo.cn

status:       ACTIVE
remarks:      Registration information: http://www.teleinfo.cn

created:      2016-03-18
changed:      2025-04-30
source:       IANA