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    • .セール

    Generic top-level domainsIDNDNSSEC

    Overview

    • .セール is an internationalized gTLD (IDN) in Japanese Katakana; a transliteration of 'sale'.
    • Delegated to the DNS root zone on 19 February 2016 as part of ICANN's New gTLD Program.
    • Registry operator / manager: Amazon. Technical registry provider listed as Neustar.
    • Category: Commerce.

    History

    • Applied for under ICANN's New gTLD Program; the string was delegated on 19 February 2016.
    • During application review, the entry received a GAC Early Warning from Australia / GAC Chair Heather Dryden citing concerns about exclusive access to a common generic string and potential negative impacts on competition.

    Usage and Audience

    • Intended for commercial use related to sales and retail, aligned with Amazon's business goals.
    • Language/script: Japanese (Katakana).
    • Amazon indicated it would initially provision a relatively small number of domains to support specific business initiatives.

    Registration Rules

    • Amazon's Intellectual Property group is responsible for developing, maintaining, and enforcing a Domain Management Policy covering:
      • Eligibility and domain name allocation rules
      • License terms governing use of .セール domain names
      • Dispute resolution policies
    • Stated registration process (applicant-provided):
      1. Eligibility Confirmation
      2. Naming Convention Check
      3. Acceptable Use Review
      4. Registration
    • Amazon stated that all domains in the .セール registry will remain the property of Amazon.

    SEO and Brand Impact

    • The TLD is operated and tightly controlled by Amazon; registrants acquire licensed use rather than full ownership according to Amazon's stated policy. This controlled model influences brand positioning and governance of the namespace.

    Notable Cases or Examples

    • GAC Early Warning issued by Australia (GAC Chair Heather Dryden) during the application phase due to concerns about exclusivity and competition.

    Operator

    Amazon Registry Services, Inc.

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       セール
domain-ace:   XN--1CK2E1B

organisation: Amazon Registry Services, Inc.
address:      410 Terry Avenue North
address:      Seattle WA 98109
address:      United States of America (the)

contact:      administrative
name:         Program Manager, Registry
organisation: Amazon Registry Services, Inc.
address:      410 Terry Avenue North
address:      Seattle WA 98109
address:      United States of America (the)
phone:        +1 206 646 5990
fax-no:       +1-206-946-7702
e-mail:       arsi-rzm@amazon.com

contact:      technical
name:         Howard Eland, Senior Director, DNS Infrastructure Group
organisation: Identity Digital Inc.
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldtech@identity.digital

nserver:      V0N0.NIC.XN--1CK2E1B 2a01:8840:4a:0:0:0:0:3 65.22.76.3
nserver:      V0N1.NIC.XN--1CK2E1B 2a01:8840:4b:0:0:0:0:3 65.22.77.3
nserver:      V0N2.NIC.XN--1CK2E1B 2a01:8840:4c:0:0:0:0:3 65.22.78.3
nserver:      V0N3.NIC.XN--1CK2E1B 161.232.38.3 2a01:8840:10c:0:0:0:0:3
nserver:      V2N0.NIC.XN--1CK2E1B 2a01:8840:4d:0:0:0:0:3 65.22.79.3
nserver:      V2N1.NIC.XN--1CK2E1B 161.232.39.3 2a01:8840:10d:0:0:0:0:3
ds-rdata:     53164 8 2 27e776688bd0cedb38466ce0e6b2bcc5cbefa0549e04848ef0f1fdbe40f85d0e

whois:        whois.nic.xn--1ck2e1b

status:       ACTIVE
remarks:      Registration information: http://www.nic.xn--1ck2e1b

created:      2016-01-29
changed:      2025-06-17
source:       IANA

    Registrars