Overview
- .点看 is an internationalized generic top-level domain (IDN gTLD) that is a Simplified Chinese transliteration of ".com".
- Managed and operated by Verisign, the string was proposed to provide native-script gTLDs for non-Latin users and improve accessibility for Chinese-speaking registrants.
History
- The application for .点看 was submitted by Verisign as part of ICANN's New gTLD Program.
- The string was delegated to the DNS Root Zone on 28 July 2015.
- ICANN's String Similarity Panel identified a close visual similarity between .点看 and another Verisign-applied string, .點看 (Traditional Chinese). Because both were submitted by Verisign and differ only by script (Simplified vs Traditional Chinese), they were in contention and ICANN could recommend only one for implementation.
- Verisign announced plans to apply for multiple IDN transliterations of .com and .net. During 2012 Verisign confirmed applications for 14 new gTLDs, 12 of which were transliterations of .com/.net across various scripts (including Simplified and Traditional Chinese).
Usage and Audience
- Primary target audience: registrants of existing internationalized second-level domain names under .com, especially the approximately 400,000 Han (Simplified Chinese) IDN second-level names referenced in the application.
- Purpose: allow registrants to use their preferred script at both the second-level and the TLD (i.e., IDN.IDN), improving usability and accessibility for speakers of non-Latin scripts.
- Part of Verisign's broader set of IDN transliterations intended to serve native-language registrants across multiple scripts (Chinese, Japanese, Korean, Hebrew, Arabic, Cyrillic, etc.).
SEO and Brand Impact
- The gTLD is positioned to enhance functionality and accessibility for Chinese-speaking users by enabling domain names entirely in a native script (IDN.IDN).
- As a transliteration of .com and a Verisign-managed gTLD, .点看 aims to leverage the recognition and familiarity of the .com namespace while providing localized branding in Simplified Chinese.
Notable Cases or Examples
- Delegation to the root zone: 28 July 2015.
- Contention with .點看 (Traditional Chinese variant) due to string similarity; both applications submitted by Verisign.
- Verisign policy examples: Verisign described plans allowing existing registrants of IDN second-level names in .com to secure matching names under the new IDN gTLDs (illustrating a "matching" or "buy-once" approach for some scenarios in their IDN rollout plans).
Operator
VeriSign Sarl
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: 点看
domain-ace: XN--3PXU8K
organisation: VeriSign Sarl
address: 3 rue des Pilettes
address: Fribourg CH-1700
address: Switzerland
contact: administrative
name: Registry Customer Service
organisation: Verisign, Inc.
address: 12061 Bluemont Way
address: Reston VA 20190
address: United States of America (the)
phone: +1-703-925-6999
fax-no: +1-703-948-3978
e-mail: info@verisign-grs.com
contact: technical
name: Registry Customer Service
organisation: Verisign, Inc.
address: 12061 Bluemont Way
address: Reston VA 20190
address: United States of America (the)
phone: +1-703-925-6999
fax-no: +1-703-948-3978
e-mail: info@verisign-grs.com
nserver: AC1.NSTLD.COM 192.42.173.30 2001:500:120:0:0:0:0:30
nserver: AC2.NSTLD.COM 192.42.174.30 2001:500:121:0:0:0:0:30
nserver: AC3.NSTLD.COM 192.42.175.30 2001:500:122:0:0:0:0:30
nserver: AC4.NSTLD.COM 192.42.176.30 2001:500:123:0:0:0:0:30
ds-rdata: 23745 8 2 0f23a019515245f10713b33d636e88d012821880ff05527c13def97575a8a11f
whois: whois.nic.xn--3pxu8k
status: ACTIVE
remarks: Registration information: http://www.verisigninc.com
created: 2015-07-02
changed: 2020-10-01
source: IANA
