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    • .八卦

    Generic top-level domainsIDNDNSSEC

    Overview

    • .八卦 (ASCII: .xn--45q11c) is an internationalized generic top-level domain (IDN gTLD). The Chinese string 八卦 (pronounced "bagua") translates as "gossip".
    • Language: Chinese (Hans / Simplified).
    • Category: Lifestyle.
    • Applicant / manager: Zodiac (Zodiac / Zodiac Scorpio Limited). Back-end registry services provided by KNET.

    History

    • Applicant Zodiac (Zodiac Holdings Limited) was founded in 2008 by James Seng; headquarters in Hong Kong with an operations center in Beijing.
    • Team members named in the application include James Seng and Eugene Li. The applicant reported approximately USD 20 million in funding for application and operations.
    • A Registry Agreement with ICANN was signed on 21 November 2013.
    • .八卦 was delegated to the DNS root zone on 17 November 2014, completing the successful application process.

    Usage and Audience

    • Target audience: Chinese-speaking users interested in entertainment, celebrity news and gossip.
    • Typical uses: entertainment portals, media and fan sites, and other sites publishing news or gossip about public figures.
    • Applicant's forecasted registration growth: about 9,340 second-level domains in year 1, growing to 13,343 in year 2 and 18,680 in year 3.

    SEO and Brand Impact

    • Positioning: marketed as a China-culture–centric, lifestyle/entertainment TLD suitable for gossip and celebrity-focused content. The applicant aimed to operate TLDs centric to Chinese culture and to become a major privately held ICANN-accredited registry operator in Asia.
    • Brand suitability: the string's literal meaning ("gossip") and lifestyle category make it a natural fit for entertainment and news brands targeting Chinese audiences.

    Notable Cases or Examples

    • The application text uses the example of referring to celebrity news as "[Name]’s 八卦" (e.g., "Steve Jobs’ 八卦") to illustrate intended use.
    • Chinese entertainment portals (for example, Sina.com) are cited as examples of high-traffic sites driven by entertainment and gossip content, the type of content the TLD is intended to serve.

    Operator

    Zodiac Gemini Ltd

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       八卦
domain-ace:   XN--45Q11C

organisation: Zodiac Gemini Ltd
address:      Block A Unit 406, Horizon International Tower No. 6 Zhichun Road
address:      Haidian District
address:      Beijing 100088
address:      China

contact:      administrative
name:         CEO
organisation: Zodiac Holdings Ltd
address:      Block A Unit 406, Horizon International Tower No. 6 Zhichun Road
address:      Haidian District
address:      Beijing 100088
address:      China
phone:        +86.1082961219
e-mail:       ceo@nic.wang

contact:      technical
name:         VP
organisation: Zodiac Holdings Ltd
address:      Block A Unit 406, Horizon International Tower No. 6 Zhichun Road
address:      Haidian District
address:      Beijing 100088
address:      China
phone:        +86.1082961269
e-mail:       vp@nic.wang

nserver:      A.ZDNSCLOUD.CN 203.99.24.1
nserver:      B.ZDNSCLOUD.CN 203.99.25.1
nserver:      C.ZDNSCLOUD.COM 203.99.26.1
nserver:      D.ZDNSCLOUD.COM 203.99.27.1
nserver:      F.ZDNSCLOUD.CN 116.169.54.111
nserver:      G.ZDNSCLOUD.COM 223.72.199.37
nserver:      I.ZDNSCLOUD.CN 2401:8d00:1:0:0:0:0:1
nserver:      J.ZDNSCLOUD.COM 2401:8d00:2:0:0:0:0:1
ds-rdata:     21806 8 2 622cfb958a0ee383c82ce227dfed29b054b4db76b914ccf5d65703b41da6d536

whois:        whois.gtld.knet.cn

status:       ACTIVE
remarks:      Registration information: http://www.bagua.wang

created:      2014-11-06
changed:      2024-12-03
source:       IANA

    Registrars