Generic top-level domainsIDNDNSSEC
Overview
- .公益 is an internationalized gTLD (IDN) whose string translates from Chinese (Han) as "public interest".
- The string is intended to serve as a unique identifier for legitimate public interest organizations providing services in Chinese and is tied to a regulated business designation in China.
- The applicant and registry operator is the China Organizational Name Administration Center (CONAC).
History
- .公益 was applied for under ICANN's New gTLD Program (Reveal Day referenced 13 June 2012).
- The applicant submitted a Public Interest Commitment (PIC) as part of the application.
- A Registry Agreement between CONAC and ICANN was signed on 07 November 2013.
- .公益 was delegated to the DNS Root Zone on 17 December 2013, completing delegation of the string.
Usage and Audience
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Target audience:
- Public interest (non-profit) organizations that provide services in the Chinese language.
- In China, eligible entities are non-profit institutions, social groups and foundations.
- International public interest organizations that operate in Chinese can also register under .公益.
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Typical uses and naming practice:
- Domains may use an organization's full name, official abbreviation, habitual abbreviation or other names consistent with the organization's approved functions.
- For overseas applicants whose names could cause confusing similarities, the domain should include Chinese names of the relevant country/region or the name of an international organization to which they are subordinate.
Registration Rules
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Eligibility and validation:
- Registrations are restricted to public interest organizations providing Chinese-language services.
- Applicants must submit proof of official certification (examples given: Organization Code Certificate, Certificate of legal person) and complete an application form for a .公益 domain name.
- Registrars are required to strictly review authenticity, effectiveness, accuracy and completeness of submitted information and certificates.
- CONAC performs an additional registry-level review after registrar examination.
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Name composition and allowed characters:
- All applied-for domain names must contain at least one Chinese character.
- Digits (0–9) and the hyphen (-) are permitted only when combined with Chinese characters.
- Each domain level may be separated by the ASCII period (.) or the Chinese full stop (。).
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Name content rules:
- When using full names or official abbreviations, the domain must be consistent with the name approved by relevant authorities.
- Habitual abbreviations must reflect names that are widely used.
- Other chosen names must be consistent with the organization's approved functions and business scope.
SEO and Brand Impact
- The registry positions .公益 as a trust and credibility signal for online public interest services:
- Intended to raise users' sense of trust and make it easier to find reliable public interest organizations.
- Aims to reduce abuse by fake organizations and to protect the credibility of legitimate public interest entities.
- The namespace is framed as beneficial for brand building and marketing for qualified organizations.
- The presence of strict eligibility checks and a Public Interest Commitment are presented as factors that can strengthen perceived trustworthiness and brand value for registrants.
Operator
China Organizational Name Administration Center
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: 公益 domain-ace: XN--55QW42G organisation: China Organizational Name Administration Center address: Beifa Mansion, Block D, Building 6, Compound 15 address: Xueyuan Nanlu, Haidian District address: Beijing 100088 address: China contact: administrative name: Director of Department of International Affairs and Policy Analysis organisation: China Organizational Name Administration Center address: Beifa Mansion, Block D, Building 6, Compound 15 address: Xueyuan Nanlu, Haidian District address: Beijing 100088 address: China phone: +8610-6900 1152 fax-no: +8610-6900 1153 e-mail: technical_cn@163.com contact: technical name: Director of Department of R&D organisation: China Organizational Name Administration Center address: Beifa Mansion, Block D, Building 6, Compound 15 address: Xueyuan Nanlu, Haidian District address: Beijing 100088 address: China phone: +8610-6900 1432 fax-no: +8610- 6900 1153 e-mail: technical_cn@163.com nserver: NS1.CONAC.CN 111.235.161.1 2401:b400:1:0:0:0:0:1 nserver: NS2.CONAC.CN 111.235.162.1 2401:b400:8:0:0:0:0:1 nserver: NS3.CONAC.CN 111.235.163.1 2401:b400:9:0:0:0:0:1 nserver: NS4.CONAC.CN 111.235.164.1 nserver: NS5.CONAC.CN 111.235.165.1 ds-rdata: 48226 8 2 a16754c480e58c0d17126b3baf93f32bac39a916cf9d1f6f3a1f5c33687be80f ds-rdata: 21055 8 2 0d6f3aa00bb63f959e87931fea3f5d6e18a7c0f9f1408bfdf34113d88b191d37 whois: whois.conac.cn status: ACTIVE remarks: Registration information: http://www.conac.cn created: 2013-12-12 changed: 2024-07-18 source: IANA