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    • .网站

    Generic top-level domainsIDNDNSSEC

    Overview

    • .网站 (literally “website” in Chinese) is an internationalized generic top-level domain (IDN gTLD) intended for Chinese-language use.
    • It was applied for under ICANN's New gTLD Program and designed to provide a full-Chinese namespace for websites serving Chinese-speaking audiences.

    History

    • Delegated to the DNS root zone on 17 April 2016 as part of ICANN's New gTLD Program.
    • Current registry applicant/operator: Global Website TLD Asia Limited.
    • Previous applicant: Zodiac (Rise Victory Limited).
    • Application materials emphasize development of a Chinese IDN namespace, operational stability, and community engagement.

    Usage and Audience

    • Target audience:
      • Chinese-language websites and services.
      • Individuals and businesses aiming to reach Chinese-speaking users worldwide.
    • Registry positioning: intended to be a prime Chinese IDN gTLD and the domain of choice for Chinese websites.

    Registration Rules

    • Planned as an open registry accepting registrations from individuals and businesses around the world.
    • Registry committed to implementing:
      • Sunrise and startup processes for orderly launch.
      • Rights protection mechanisms and abuse prevention measures beyond basic ICANN requirements.
      • Best practices for handling IDN variants and other IDN-specific policies to support full Chinese IDN functionality.
    • The source does not specify registration period lengths, explicit character tables beyond general Chinese IDN support, or other technical limits.

    SEO and Brand Impact

    • Registry goals emphasize building a secure, stable, and trusted TLD with reputation and recognition in the Chinese language community.
    • Positioning aims to promote accessibility for Chinese users and foster a sense of connection and ownership among Chinese-speaking internet users.
    • The application materials frame .网站 as a namespace that can drive economic and social value for the global Chinese community.

    Operator

    Global Website TLD Asia Limited

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       网站
domain-ace:   XN--5TZM5G

organisation: Global Website TLD Asia Limited
address:      12/F, Daily House
address:      35-37 Haiphong Road
address:      Tsim Sha Tsui Kowloon
address:      Hong Kong

contact:      administrative
name:         Admin Contact
organisation: Global Website TLD Asia Limited
address:      12/F, Daily House
address:      35-37 Haiphong Road
address:      Tsim Sha Tsui Kowloon
address:      Hong Kong
phone:        +852 2244 7900
fax-no:       +852 2244 7902
e-mail:       globalwebsiteasia@namesphere.asia

contact:      technical
name:         Howard Eland, Senior Director, DNS Infrastructure Group
organisation: Identity Digital Inc.
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldtech@identity.digital

nserver:      A0.NIC.XN--5TZM5G 2a01:8840:12:0:0:0:0:9 65.22.16.9
nserver:      A2.NIC.XN--5TZM5G 2a01:8840:15:0:0:0:0:9 65.22.19.9
nserver:      B0.NIC.XN--5TZM5G 2a01:8840:13:0:0:0:0:9 65.22.17.9
nserver:      C0.NIC.XN--5TZM5G 2a01:8840:14:0:0:0:0:9 65.22.18.9
ds-rdata:     26359 8 2 7d1e023bbb026ac5d19ae62d5f13ee6e01f3450a1e6629e25a9205dcf2a31f9e

whois:        whois.nic.xn--5tzm5g

status:       ACTIVE
remarks:      Registration information: https://www.identity.digital/

created:      2015-12-04
changed:      2025-01-20
source:       IANA

    Registrars