Overview
- .移动 (translated: "mobile") is an internationalized generic top-level domain (IDN gTLD).
- ASCII (Punycode) form: .xn--6frz82g
- Registry and manager: Afilias
- Language: Chinese (Simplified)
- Category: Technology
History
- The string was applied for as part of ICANN's New gTLD Program. Reveal Day for applications occurred on 13 June 2012.
- Registry Agreement with ICANN was signed by Afilias on 23 September 2013.
- .移动 was delegated to the DNS Root Zone in early February 2014 (delegation recorded on 04–05 February 2014).
Usage and Audience
- Target audience: Chinese-speaking populations worldwide, especially users who primarily access the Internet via mobile devices.
- Intended positioning: a recognizable namespace for companies and individuals serving Chinese-speaking mobile users.
- Open use: the application described the TLD as intended for broad use including business, personal, and organizational purposes.
Registration Rules
- According to the application, .移动 is an open TLD generally available to all registrants (except during a Sunrise period).
- The applicant stated there are no content or use restrictions for the TLD.
SEO and Brand Impact
- The stated mission emphasizes usability, accessibility and recognizability for Chinese-speaking users, aiming to foster professionalism, trust and ease of access.
- The TLD is positioned as a brand namespace targeting mobile-first Chinese-speaking audiences, intended to help companies and individuals establish meaningful identities online.
Operator
Identity Digital Limited
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: 移动
domain-ace: XN--6FRZ82G
organisation: Identity Digital Limited
address: c/o Identity Digital Inc.
address: 10500 NE 8th Street, Suite 750
address: Bellevue WA 98004
address: United States of America (the)
contact: administrative
name: Vice President, Engineering
organisation: Identity Digital Limited
address: c/o Identity Digital Inc.
address: 10500 NE 8th Street, Suite 750
address: Bellevue WA 98004
address: United States of America (the)
phone: +1.425.298.2200
fax-no: +1.425.671.0020
e-mail: tldadmin@identity.digital
contact: technical
name: Senior Director, DNS Infrastructure Group
organisation: Identity Digital Limited
address: c/o Identity Digital Inc.
address: 10500 NE 8th Street, Suite 750
address: Bellevue WA 98004
address: United States of America (the)
phone: +1.425.298.2200
fax-no: +1.425.671.0020
e-mail: tldtech@identity.digital
nserver: A0.NIC.XN--6FRZ82G 2a01:8840:1a:0:0:0:0:9 65.22.24.9
nserver: A2.NIC.XN--6FRZ82G 2a01:8840:1d:0:0:0:0:9 65.22.27.9
nserver: B0.NIC.XN--6FRZ82G 2a01:8840:1b:0:0:0:0:9 65.22.25.9
nserver: C0.NIC.XN--6FRZ82G 2a01:8840:1c:0:0:0:0:9 65.22.26.9
ds-rdata: 51310 8 2 b725fa381426f5e3a9338c5c5a57447611aba619e9675d9bf973d1d2a3b14b5e
whois:
status: ACTIVE
remarks: Registration information: https://www.identity.digital/
created: 2014-01-23
changed: 2025-09-04
source: IANA
Registrars
