.联通

Overview

• .联通 is an internationalized domain name (IDN) brand top-level domain (TLD) applied for and operated by China United Network Communications Corporation Limited (China Unicom).
• The string .联通 is translated as "unicorn" in the ICANNWiki infobox and was created to serve as a branded, authoritative Internet space for China Unicom and its affiliates.
• TLD type: IDN Brand TLD.
• Registry provider listed: Neustar.

History

• The .联通 application was submitted under ICANN's New gTLD Program.
• The string was delegated to the DNS Root Zone on 06 February 2016.
• The application for .联通 was revealed on 13 June 2012 as part of ICANN's announcement of applied-for strings.

Usage and Audience

• Intended primary users are China Unicom, its subsidiaries and affiliates.
• Designed to provide a branded namespace for China Unicom to deliver personalized information, services and resources to customers.
• Planned uses include marketing and advertising via second- and third-level domains while assuring brand authenticity for Internet users.

Registration Rules

• Operates as a restricted registry: China Unicom (the registry operator) creates and controls domain spaces under .联通.
• Priority and primary usage reserved for China Unicom and its affiliated entities.
• Second- and third-level domains are intended for use in advertising, marketing and brand-related services under the controlled registry model.

SEO and Brand Impact

• The .联通 TLD is positioned as a corporate brand space to promote brand identity, authenticity and trust for users.
• The registry's stated goals include improving convenience and security for users by providing an authoritative namespace associated with the China Unicom brand.
• As a brand TLD controlled by the company, .联通 aims to signal official affiliation and authenticity rather than serve as a general-purpose public TLD.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       联通
domain-ace:   XN--8Y0A063A

organisation: China United Network Communications Corporation Limited
address:      No.21 Financial Street
address:      Xicheng District
address:      Beijing 100033
address:      China

contact:      administrative
name:         Yun Zhou
organisation: China United Network Communications Corporation Limited
address:      No.21 Financial Street
address:      Xicheng District
address:      Beijing 100033
address:      China
phone:        + 86 1066 259 710
fax-no:       + 86 1066 259 154
e-mail:       hqs-gtld@chinaunicom.cn

contact:      technical
name:         Lei Gao
organisation: ZDNS, Ltd.
address:      No.4,  South 4th Street, Zhongguancun
address:      Haidian district
address:      Beijing 100190
address:      China
phone:        +86 150 1138 0586
e-mail:       gaolei@zdns.cn

nserver:      A.ZDNSCLOUD.CN 203.99.24.1
nserver:      B.ZDNSCLOUD.CN 203.99.25.1
nserver:      C.ZDNSCLOUD.COM 203.99.26.1
nserver:      D.ZDNSCLOUD.COM 203.99.27.1
nserver:      F.ZDNSCLOUD.CN 116.169.54.111
nserver:      G.ZDNSCLOUD.COM 223.72.199.37
nserver:      I.ZDNSCLOUD.CN 2401:8d00:1:0:0:0:0:1
nserver:      J.ZDNSCLOUD.COM 2401:8d00:2:0:0:0:0:1
ds-rdata:     57167 8 2 2596d4a370097ac33133e16b582ce273752f50086f0a9b87645d8cc9aeaca992

whois:        whois.nic.xn--8y0a063a

status:       ACTIVE
remarks:      Registration information: http://www.chinaunicom.cn

created:      2015-12-10
changed:      2024-12-12
source:       IANA