Overview
- .时尚 is an internationalized generic top-level domain (IDN gTLD). The string means "vogue" or "fashion" in Chinese (pronounced "shi shang").
- Managed by Zodiac (RISE VICTORY LIMITED) with KNET listed as the registry provider.
- Categorized as an industry-focused gTLD intended for use within the Chinese-language Internet community.
- Delegated to the DNS Root Zone on 27 March 2015.
History
- Applicant and Registry Operator:
- The TLD was applied for and is managed by Zodiac (Zodiac Holdings Limited / RISE VICTORY LIMITED).
- Zodiac was founded in 2008 by James Seng, headquartered in Hong Kong with an operations center in Beijing.
- Key people named in the application include James Seng (noted IDN pioneer) and Eugene Li (former CNNIC vice president).
- Application and Delegation:
- The application succeeded in ICANN's New gTLD Program; the string was delegated on 27 March 2015.
- The application materials reference Reveal Day (13 June 2012) and the ICANN application process.
- Funding & Intent:
- Zodiac indicated approximately USD 20 million in angel/VC/family-office support for application and operation.
- The registry set adoption and growth targets in its application, with projected registrations of about 37,820 in year 1, 54,028 in year 2, and 75,369 in year 3.
Usage and Audience
- Intended audience:
- Chinese-speaking internet users and organizations, especially those focused on fashion, luxury goods, lifestyle, and related media.
- Brand positioning:
- The string is positioned to convey luxury, style and fashion to the Chinese market and to be a gTLD of choice for fashion-related entities in China.
- Adoption expectations:
- The applicant expected the TLD to reach tens of thousands of registrations within the first three years after delegation.
Registration Rules
- Intended availability:
- The registry described the TLD as aimed at the Chinese Internet community and positioned for broad adoption by that community.
- Pricing and positioning:
- Pricing was stated to be intentionally similar to other gTLDs to encourage wide adoption.
SEO and Brand Impact
- Brand signal:
- Using .时尚 signals a direct association with fashion and luxury to Chinese-speaking audiences, supporting niche branding for fashion houses, retailers, blogs and media.
- Market relevance:
- The registry emphasized China's large luxury market and used that market context to justify the TLD's commercial potential and branding value.
Operator
RISE VICTORY LIMITED
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: 时尚
domain-ace: XN--9ET52U
organisation: RISE VICTORY LIMITED
address: 201A, Wing On Plaza
address: 62 Mody Road
address: Tsimshatsui East Kowloon
address: Hong Kong
contact: administrative
name: CEO
organisation: RISE VICTORY LIMITED
address: Room 201A, Wing On Plaza, 62 Mody Road, Tsui East
address: Kowloon
address: China
phone: +86 20 6622 2813
e-mail: ceo@yu-wei.cn
contact: technical
name: VP
organisation: RISE VICTORY LIMITED
address: Room 201A, Wing On Plaza, 62 Mody Road, Tsui East
address: Kowloon
address: China
phone: +86 20 6622 2813
e-mail: technology@yu-wei.cn
nserver: A.ZDNSCLOUD.CN 203.99.24.1
nserver: B.ZDNSCLOUD.CN 203.99.25.1
nserver: C.ZDNSCLOUD.COM 203.99.26.1
nserver: D.ZDNSCLOUD.COM 203.99.27.1
nserver: F.ZDNSCLOUD.CN 116.169.54.111
nserver: G.ZDNSCLOUD.COM 223.72.199.37
nserver: I.ZDNSCLOUD.CN 2401:8d00:1:0:0:0:0:1
nserver: J.ZDNSCLOUD.COM 2401:8d00:2:0:0:0:0:1
ds-rdata: 46544 8 2 0310cad1673a9aeca7a4eb6c955ea0bebefd87c77c702772e94aa0eb31cb82d3
whois: whois.gtld.knet.cn
status: ACTIVE
remarks: Registration information: http://www.newgtld.cn
created: 2015-03-12
changed: 2024-12-06
source: IANA
