Generic top-level domainsIDNDNSSEC
Overview
- .ファッション is an internationalized gTLD (IDN) using Japanese Katakana, a transliteration of the English word "fashion".
- Classified under the Industry category, it was applied for in ICANN's New gTLD Program as a generic string intended for the fashion sector.
History
- Status: Proposed (applied-for in the New gTLD Program).
- Applicant/Manager: Amazon.
- Registry (listed in application): Neustar.
- The application was revealed on 13 June 2012 during ICANN's New gTLD reveal process.
- The application received a Governmental Advisory Committee (GAC) Early Warning issued by Australia (GAC Chair Heather Dryden), raising concerns about exclusivity and competition.
- Priority value listed with the application: 12.
Usage and Audience
- The string is a transliteration of "fashion" into Katakana, signalling intended use by participants in the fashion industry.
- Likely audiences include fashion brands, retailers, designers, publishers and industry services targeting Japanese-language users.
SEO and Brand Impact
- The application drew regulatory attention because the applicant sought exclusive access to a common generic string for a broad market sector.
- The GAC Early Warning noted that such exclusivity could have unintended consequences and a negative impact on competition, a consideration for brand positioning and market access.
Notable Cases or Examples
- GAC Early Warning: Australia (GAC Chair Heather Dryden) issued an Early Warning stating the applicant was "seeking exclusive access to a common generic string .. that relates to a broad market sector," highlighting potential competition concerns.
- Applicant: Amazon; Registry indicated in the application: Neustar.
Operator
Amazon Registry Services, Inc.
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: ファッション domain-ace: XN--BCK1B9A5DRE4C organisation: Amazon Registry Services, Inc. address: 410 Terry Avenue North address: Seattle WA 98109 address: United States of America (the) contact: administrative name: Program Manager, Registry organisation: Amazon Registry Services, Inc. address: 410 Terry Avenue North address: Seattle WA 98109 address: United States of America (the) phone: +1 206 646 5990 fax-no: +1-206-946-7702 e-mail: arsi-rzm@amazon.com contact: technical name: Howard Eland, Senior Director, DNS Infrastructure Group organisation: Identity Digital Inc. address: 10500 NE 8th Street, Suite 750 address: Bellevue WA 98004 address: United States of America (the) phone: +1.425.298.2200 fax-no: +1.425.671.0020 e-mail: tldtech@identity.digital nserver: V0N0.NIC.XN--BCK1B9A5DRE4C 2a01:8840:4a:0:0:0:0:4 65.22.76.4 nserver: V0N1.NIC.XN--BCK1B9A5DRE4C 2a01:8840:4b:0:0:0:0:4 65.22.77.4 nserver: V0N2.NIC.XN--BCK1B9A5DRE4C 2a01:8840:4c:0:0:0:0:4 65.22.78.4 nserver: V0N3.NIC.XN--BCK1B9A5DRE4C 161.232.38.4 2a01:8840:10c:0:0:0:0:4 nserver: V2N0.NIC.XN--BCK1B9A5DRE4C 2a01:8840:4d:0:0:0:0:4 65.22.79.4 nserver: V2N1.NIC.XN--BCK1B9A5DRE4C 161.232.39.4 2a01:8840:10d:0:0:0:0:4 ds-rdata: 59140 8 2 05f9b4a2cc75f4cc41150454bb3911c3a8b0874d626162842146114819b45443 whois: whois.nic.xn--bck1b9a5dre4c status: ACTIVE remarks: Registration information: remarks: http://www.nic.xn--bck1b9a5dre4c created: 2016-01-29 changed: 2025-06-17 source: IANA