Generic top-level domainsIDNDNSSEC
Overview
- .ストア is an Internationalized Domain Name (IDN) generic top-level domain (gTLD) written in Japanese Katakana; it is a transliteration of the English word "store".
- It was introduced through ICANN's New gTLD Program and delegated into the DNS Root Zone on 19 February 2016.
- Category listed: Commerce.
History
- Applied for as part of ICANN's New gTLD Program (application reveal referenced 13 June 2012).
- Delegated to the Root Zone on 19 February 2016.
- Manager / applicant recorded as Amazon.
- Registry service is listed as Neustar in source metadata.
- The application received a GAC Early Warning from the representative of Australia and GAC Chair Heather Dryden, raising concerns about exclusivity and competition.
Usage and Audience
- Intended audience: commerce and retail entities, especially those targeting Japanese-speaking customers, given the Katakana script and the meaning "store".
- Positioned for businesses and online retailers seeking a localized, commerce-focused gTLD.
SEO and Brand Impact
- The record notes a GAC Early Warning that the applicant appeared to be "seeking exclusive access to a common generic string"; the warning stated this could have unintended consequences and a negative impact on competition.
- The GAC recommendation encouraged the applicant to engage with objecting government representatives to address potential public policy or competition concerns.
Notable Cases or Examples
- Amazon is identified as the manager/applicant associated with .ストア.
- The GAC Early Warning (issued by Australia and GAC Chair Heather Dryden) is a notable procedural milestone during the application review.
- Delegation into the Root Zone on 19 February 2016 is the key operational milestone recorded.
Operator
Amazon Registry Services, Inc.
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: ストア domain-ace: XN--CCK2B3B organisation: Amazon Registry Services, Inc. address: 410 Terry Avenue North address: Seattle WA 98109 address: United States of America (the) contact: administrative name: Program Manager, Registry organisation: Amazon Registry Services, Inc. address: 410 Terry Avenue North address: Seattle WA 98109 address: United States of America (the) phone: +1 206 646 5990 fax-no: +1-206-946-7702 e-mail: arsi-rzm@amazon.com contact: technical name: Howard Eland, Senior Director, DNS Infrastructure Group organisation: Identity Digital Inc. address: 10500 NE 8th Street, Suite 750 address: Bellevue WA 98004 address: United States of America (the) phone: +1.425.298.2200 fax-no: +1.425.671.0020 e-mail: tldtech@identity.digital nserver: V0N0.NIC.XN--CCK2B3B 2a01:8840:4a:0:0:0:0:5 65.22.76.5 nserver: V0N1.NIC.XN--CCK2B3B 2a01:8840:4b:0:0:0:0:5 65.22.77.5 nserver: V0N2.NIC.XN--CCK2B3B 2a01:8840:4c:0:0:0:0:5 65.22.78.5 nserver: V0N3.NIC.XN--CCK2B3B 161.232.38.5 2a01:8840:10c:0:0:0:0:5 nserver: V2N0.NIC.XN--CCK2B3B 2a01:8840:4d:0:0:0:0:5 65.22.79.5 nserver: V2N1.NIC.XN--CCK2B3B 161.232.39.5 2a01:8840:10d:0:0:0:0:5 ds-rdata: 7171 8 2 480318eeeb6f2bfec750dd4267bddc9d033b80c0bf1bf9cf979780c35bb87769 whois: whois.nic.xn--cck2b3b status: ACTIVE remarks: Registration information: http://www.nic.xn--cck2b3b created: 2016-01-29 changed: 2025-06-17 source: IANA