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    5. .アマゾン

    Search For .アマゾン Domain

    Type
    Generic top-level domain
    Registry
    Amazon Registry
    Operator
    Amazon Registry Services, Inc.
    Launched
    Registration term
    1–10 years
    DNSSEC
    Supported
    IDN
    Supported

    About .アマゾン domain

    .アマゾン is a brand gTLD delegated to Amazon Registry Services, Inc. as part of ICANN's 2012 New gTLD Program round, with active implementation beginning May 28, 2020. Written in Japanese Katakana, it is an internationalized domain name (IDN) TLD representing a transliteration of "Amazon." The Punycode representation of the extension is xn--cckwcxetd. During the application process, ICANN's Independent Objector filed a Community Objection against the string, alongside parallel objections to the Chinese-script equivalent .亚马逊 and the ASCII .amazon, though the delegation ultimately proceeded.

    Who can register .アマゾン domain

    .アマゾン is a closed brand TLD — it is not available for public registration through commercial registrars. All domain names within this registry remain the property of Amazon, and registration is controlled entirely by Amazon's Intellectual Property group. Eligibility, naming conventions, acceptable use, and allocation are all governed by Amazon's internal Domain Management Policy. Only entities or properties authorized by Amazon may receive a domain under this extension.

    How to register .アマゾン domain

    .アマゾン is not issued through commercial registrars and is not available for public purchase. Amazon Registry Services, Inc. retains full control over all registrations within this TLD, and domain allocation follows an internal four-step process: Eligibility Confirmation, Naming Convention Check, Acceptable Use Review, and Registration. All domains issued under .アマゾン remain the property of Amazon and are allocated solely at Amazon's discretion to support its own business operations and authorized properties. There is no public application or checkout process through which an outside party can register a .アマゾン domain.

    Typical uses of .アマゾン domain

    .アマゾン is used exclusively by Amazon to support its own branded digital properties and services. Rather than serving a broad registrant base, this extension functions as a controlled namespace that allows Amazon to create memorable, brand-consistent web addresses in Japanese-language markets. The Katakana script makes it particularly well-suited for reaching Japanese-speaking audiences, where native-script domain names can improve recognition and trust. Because all registrations remain Amazon's property, the TLD operates as an internal branding and navigation tool rather than a publicly available product.

    Tips for registering .アマゾン domain

    • This is a closed brand TLD — no public registration is possible, and no commercial registrar offers .アマゾン domains for sale to third parties.
    • All domain names registered under .アマゾン remain the property of Amazon Registry Services, Inc., regardless of which internal team or service uses them.
    • Amazon's Intellectual Property group maintains and enforces the Domain Management Policy, which governs eligibility, naming conventions, acceptable use, and dispute resolution within the registry.
    • The Domain Management Policy is subject to ongoing updates to reflect Amazon's evolving business goals and applicable ICANN consensus policies.

    Frequently asked questions about .アマゾン domain

    Who operates .アマゾン domain?The registry for .アマゾン domains is Amazon Registry, administered by Amazon Registry Services, Inc..
    Who can register a .アマゾン domain?

    .アマゾン is exclusively reserved for Amazon's own use and is not open to outside registrants. There is no public eligibility pathway — individuals, businesses, and organizations outside of Amazon cannot apply for or purchase a domain under this extension through any registrar or registry portal. Domain allocation is handled entirely through Amazon's internal processes.

    Can I transfer a .アマゾン domain between registrars?

    Because .アマゾン domains are not registered by external parties, standard inter-registrar transfer procedures do not apply to this TLD. All domains within the registry are and remain the property of Amazon Registry Services, Inc., so there is no transfer market or transfer authorization process available to the public. Any movement of domains within the registry would be managed entirely by Amazon internally.

    Was there any dispute over the .アマゾン string during ICANN's application process?

    Yes — ICANN's Independent Objector filed a formal Community Objection against .アマゾン during the 2012 New gTLD Program round. The objection argued that the TLD could cause significant material detriment to a sizable portion of a community with a strong association to the string. Similar objections were filed against the related strings .亚马逊 and .amazon. Despite these objections, the TLD was ultimately delegated and became active in 2020.

    What dispute resolution policies apply to .アマゾン?

    Dispute resolution for .アマゾン is governed by Amazon's own Domain Management Policy, administered by Amazon's Intellectual Property group, rather than through a standard public dispute resolution mechanism like UDRP. Because no third-party registrations are permitted, traditional trademark-based disputes between competing registrants are not applicable to this TLD. Amazon retains the authority to update its dispute resolution framework as its business needs and ICANN consensus policies evolve.

    Can content or use policies for .アマゾン change over time?

    Yes — Amazon's Domain Management Policy, which governs acceptable use within the .アマゾン registry, is designed to be updated continuously to reflect Amazon's business goals and any applicable ICANN consensus policies. This means the rules governing how .アマゾン domains may be used are subject to change at Amazon's discretion. Since all domains remain Amazon's property, the company has full authority to enforce and revise these policies without input from external registrants.