Overview
- .삼성 is an Internationalized Domain Name (IDN) Brand gTLD representing "Samsung" in Hangul.
- ASCII equivalent: .xn--cg4bki.
- Applicant and brand manager: SAMSUNG SDS CO., LTD (Samsung).
- Technical registry services provided by KISA (Korea Internet & Security Agency).
- Intended purpose: protect Samsung's online brand and enable branded domain usage.
History
- Proposed in ICANN's New gTLD Program by SAMSUNG SDS.
- Registry Agreement (RA) with ICANN was signed on 27 September 2013; Samsung was the first applicant to receive an RA for a Brand TLD.
- .삼성 was delegated to the DNS Root Zone on 21 February 2014.
- KISA was secured to provide technical registry services; KISA has long experience operating Korea's .kr domain and provides dual/backup systems for continuity.
Usage and Audience
- Primary users: Samsung SDS, Samsung Group and its affiliates.
- Typical use cases:
- Brand and marketing domains (e.g., product-name.SAMSUNG or product-name.삼성).
- Domains incorporating company, product, service or board member names for corporate communication and promotion.
- Purpose emphasizes blocking abusive third‑party registrations and maximizing marketing impact globally.
Registration Rules
- As a Brand TLD, .삼성 is intended for use by Samsung group entities and affiliates; the application explicitly states the registry's purpose is to protect the Samsung brand and prevent third‑party registrations.
- Technical and operational continuity is supported by KISA's registry systems (dual and backup setups); personnel and infrastructure are provided as part of the registry operation.
SEO and Brand Impact
- The gTLD was created primarily for brand protection, trust and marketing—positioning .삼성 as a controlled namespace for Samsung-related content.
- Use of a brand TLD can reinforce brand recognition and signal official affiliation, while reducing the risk of third‑party misuse of Samsung-related names.
Notable Cases or Examples
- Samsung was the first applicant to sign a Registry Agreement with ICANN for a Brand gTLD (RA signed 27 September 2013).
- Delegation to the Root Zone completed on 21 February 2014, marking the successful launch of the .삼성 string.
Operator
SAMSUNG SDS CO., LTD
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: 삼성
domain-ace: XN--CG4BKI
organisation: SAMSUNG SDS CO., LTD
address: (Daerung Post Tower 3, Guro-dong) #1101 ,27 , Digital-ro 34-gil, Guro-gu
address: Seoul
address: Korea (the Republic of)
contact: administrative
name: Yujeong Shin
organisation: Whois Corp.
address: (Daerung Post Tower 3, Guro-dong) #1101 ,27 , Digital-ro 34-gil, Guro-gu
address: Seoul
address: Korea (the Republic of)
phone: +82 70 4317 8217
fax-no: +82 2 2028 0011
e-mail: info@yesnic.com
contact: technical
name: Junmyoung Oh
organisation: Whois Corp.
address: (Daerung Post Tower 3, Guro-dong) #1101 ,27 , Digital-ro 34-gil, Guro-gu
address: Seoul
address: Korea (the Republic of)
phone: +82 70 4310 9630
fax-no: +82 2 2028 0011
e-mail: info@yesnic.com
nserver: N1-A1.AKA-NS.NET 23.2.10.1 2600:1405:4800:0:0:0:0:1
nserver: N1-A13.AKA-NS.NET 184.29.150.1 2600:1405:400:0:0:0:0:1
nserver: N1-A20.AKA-NS.NET 184.29.154.1 2600:1405:2400:0:0:0:0:1
nserver: N1-A26.AKA-NS.NET 184.29.157.1 2600:1405:3c00:0:0:0:0:1
nserver: N1-A4.AKA-NS.NET 23.59.162.1 2600:1405:7800:0:0:0:0:1
nserver: N1-A7.AKA-NS.NET 2600:1405:a800:0:0:0:0:1 96.16.208.1
nserver: NS1.DNS.SAMSUNG 140.238.4.10 2603:c022:8004:5d05:ca27:7608:ff55:38fe
ds-rdata: 59631 7 2 7a16187809f4725a91f192336f6a9576f246df35edf500a1356b8c8dff2d59f1
whois: whois.kr
status: ACTIVE
remarks: Registration information: http://samsungregistry.com
created: 2013-12-12
changed: 2025-02-11
source: IANA
