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    • .商标

    Generic top-level domainsIDNDNSSEC

    Overview

    • .商标 is an internationalized gTLD (IDN) whose string translates to "trademark" in Simplified Chinese.
    • It was applied for under ICANN's New gTLD Program to serve trademark holders and provide trademark-related information to Greater China and global Chinese-speaking markets.
    • Registry operator: Hu Yi Global (registry provider: Hu Yi Global).
    • ASCII (ACE) representation: .xn--czr694b

    History

    • Applied for as part of ICANN's New gTLD Program (application disclosed during Reveal Day, 13 June 2012).
    • Contract (Registry Agreement) with ICANN signed on 16 January 2014.
    • Delegated to the DNS Root Zone on 22 May 2014, completing activation of the string.

    Usage and Audience

    • Target audience:

      • Global trademark holders seeking to present accurate, trademark-specific information to Greater China and other Chinese-speaking markets.
      • Organizations and entities concerned with intellectual property protection and trademark verification in Chinese-language contexts.

    • Stated mission and goals (from the application):

      • Provide leading registry services for trademark holders.
      • Reduce intellectual property rights issues related to trademarks and improve global cooperation on IP.

    • Registry background (as provided in the application materials):

      • Hu Yi Global was founded in 2001 and is described as a major Internet addressing and intellectual property protection service provider.
      • Related entities (Guangdong Hu Yi and subsidiaries) are cited with large customer and employee bases and accreditations (e.g., CNNIC for .CN registrations).

    Registration Rules

    • Registration is a two-step process:

      1. Registration through an accredited .商标 registrar (using registry protocols).
      2. Eligibility Verification conducted by the registry or a designated third party.

    • Eligibility requirements and verification:

      • Each registrant must be confirmed as a trademark holder through the eligibility verification process.
      • Verification uses various sources to confirm the authenticity, accuracy and validity of identities and documentation submitted.
      • All registrations are individually reviewed and must pass the eligibility verification before activation.

    • Operational detail:

      • Newly registered .商标 domains are placed in server hold status until the verification process is completed.

    SEO and Brand Impact

    • Positioning: .商标 is positioned as a specialized gTLD for trademark holders and IP protection, intended to convey accurate, trademark-specific information to Chinese-speaking audiences.
    • Intended benefits cited by the applicant include reducing trademark-related disputes and improving trust and cooperation in cross-border intellectual property matters.

    Operator

    Internet DotTrademark Organisation Limited

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       商标
domain-ace:   XN--CZR694B

organisation: Internet DotTrademark Organisation Limited
address:      Level 20, One International Finance Ctr, 1 Harbour View Street
address:      Central
address:      China

contact:      administrative
name:         President
organisation: Internet DotTrademark Organisation Limited
address:      Rm 1502, Building 7, No. 9 Shouti South Road
address:      Haidian District
address:      Beijing
address:      China
phone:        +86.1056279700
e-mail:       icann@trademarkdomain.com

contact:      technical
name:         International BD Manager
organisation: Internet DotTrademark Organisation Limited
address:      Rm 1502, Building 7, No. 9 Shouti South Road
address:      Haidian District
address:      Beijing
address:      China
phone:        +86.1056279700
e-mail:       icann@trademarkdomain.com

nserver:      A.ZDNSCLOUD.CN 203.99.24.1
nserver:      B.ZDNSCLOUD.CN 203.99.25.1
nserver:      C.ZDNSCLOUD.COM 203.99.26.1
nserver:      D.ZDNSCLOUD.COM 203.99.27.1
nserver:      F.ZDNSCLOUD.CN 116.169.54.111
nserver:      G.ZDNSCLOUD.COM 223.72.199.37
nserver:      I.ZDNSCLOUD.CN 2401:8d00:1:0:0:0:0:1
nserver:      J.ZDNSCLOUD.COM 2401:8d00:2:0:0:0:0:1
ds-rdata:     61001 8 2 b4dea8c89ab832565a80719c8af8fb5d7ed535a9c3e2361d8b494d45f6a05d5a

whois:        

status:       ACTIVE
remarks:      Registration information: 

created:      2014-05-08
changed:      2024-12-17
source:       IANA

    Registrars