.商店

Overview

• .商店 is an internationalized generic top-level domain (IDN gTLD) using Simplified Chinese (Hans); the string means “shop” or “store”.
• ASCII (Punycode) form: .xn--czrs0t
• Applicant / Registry operator: Donuts (Wild Island, LLC). Registry provider listed as Demand Media.
• Category: Commerce — intended to serve online stores, shops and related commercial services.
• Introduced via ICANN's New gTLD Program to expand namespace and consumer choice.

History

• .商店 was applied for as part of ICANN's New gTLD Program (application revealed 13 June 2012).
• Donuts (Wild Island, LLC) was the applicant and later became the designated registry operator.
• On 19 December 2013 Donuts received a Registry Agreement signed by ICANN; registry status is recorded as "Contract Signed."
• In its application Donuts described operational and consumer-protection commitments and said it would introduce more than twenty new rights and protection mechanisms to reduce abuse.

Usage and Audience

• Target audience: Mandarin-speaking registrants worldwide — merchants, retailers, e-commerce sites, brands and individuals operating or promoting shops and stores.
• Intended use: clear, commerce-focused namespace for online stores and shop-related services that want Chinese-language branding and domain names.
• Positioning: broad and inclusive — expected to appeal to a wide variety of stores and online retail activities.

Registration Rules

• Donuts expressed an open-registration approach: the TLD is intended to be broadly available rather than restricted to narrow eligibility classes.
• Donuts stated it will not "artificially deny access, on the basis of identity alone (without legal cause)," to this generic TLD.
• The applicant committed to extensive protections against abuse, including measures to protect trademark rights and other safeguards; the application references an array of new rights and protection mechanisms.
• Specific numeric rules (minimum/maximum registration periods), exact character sets for second-level registrations, and other granular policy details are not provided in the source material.

SEO and Brand Impact

• Donuts presented .商店 as a way to increase consumer choice and competition in the namespace and to provide targeted branding for Chinese-speaking markets.
• The registry emphasized stronger protections and measures intended to reduce fraud and abuse, positioning .商店 as a safer space for commerce-oriented sites.
• The TLD's Chinese-language form supports clear, localized branding for merchants aiming at Mandarin-speaking audiences.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       商店
domain-ace:   XN--CZRS0T

organisation: Binky Moon, LLC
address:      c/o Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)

contact:      administrative
name:         Vice President, Engineering
organisation: Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldadmin@identity.digital

contact:      technical
name:         Senior Director, DNS Infrastructure Group
organisation: Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldtech@identity.digital

nserver:      V0N0.NIC.XN--CZRS0T 2a01:8840:1e:0:0:0:0:64 65.22.28.64
nserver:      V0N1.NIC.XN--CZRS0T 2a01:8840:1f:0:0:0:0:64 65.22.29.64
nserver:      V0N2.NIC.XN--CZRS0T 2a01:8840:20:0:0:0:0:64 65.22.30.64
nserver:      V0N3.NIC.XN--CZRS0T 161.232.14.64 2a01:8840:f8:0:0:0:0:64
nserver:      V2N0.NIC.XN--CZRS0T 2a01:8840:21:0:0:0:0:64 65.22.31.64
nserver:      V2N1.NIC.XN--CZRS0T 161.232.15.64 2a01:8840:f9:0:0:0:0:64
ds-rdata:     1450 8 2 ee874dd50ba3cecb8187c1d3fb2f8c72fae826a33c0c6a96dab7c16db8a70d84

whois:        whois.nic.xn--czrs0t

status:       ACTIVE
remarks:      Registration information: https://www.identity.digital/

created:      2014-11-20
changed:      2023-09-13
source:       IANA