.商城

Overview

• .商城 is an internationalized gTLD (IDN) using Simplified Chinese (Hans). The string translates as "mall" and is intended for commerce-related uses.
• ASCII/Punycode: .xn--czru2d
• Manager / Applicant: Zodiac (Zodiac Capricorn Limited)
• Registry provider listed: KNET
• Category: Commerce / New gTLD

History

• Zodiac filed the application as part of ICANN's New gTLD Program; the applied-for strings were revealed on 13 June 2012.
• Zodiac (founded 2008 by James Seng in the Cayman Islands) positioned itself to operate Chinese-centric gTLDs; the organization is headquartered in Hong Kong with an operations center in Beijing.
• Key people associated with the project include James Seng and Eugene Li.
• A registry agreement with ICANN was signed on 21 November 2013.
• .商城 was delegated to the DNS Root Zone on 31 March 2014, completing its successful application and delegation.

Usage and Audience

• Intended audience: Chinese-language e-commerce sites, online shopping platforms and branded retail stores targeting Chinese-speaking users.
• The application materials describe .商城 as suitable for sites selling branded consumer goods and online malls (网店).
• The registry aimed to position .商城 for merchants, brands and B2C platforms within the Chinese Internet community.

SEO and Brand Impact

• The TLD is explicitly commerce-focused and was marketed as a way to signal online malls or branded retail presence to Chinese users.
• Zodiac's stated intention was to operate TLDs centric to Chinese culture, giving .商城 a clear brand positioning toward Chinese-language commercial activity.

Notable Cases or Examples

• The application text cites Tmall.com (a dedicated B2C platform within Taobao) as an example of the kind of branded retail marketplace the .商城 string is meant to evoke.
• Brands referenced in the application as examples of merchants on such platforms include P&G, Adidas and Gap.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       商城
domain-ace:   XN--CZRU2D

organisation: Zodiac Aquarius Limited
address:      Block A Unit 406, Horizon International Tower No. 6 Zhichun Road
address:      Haidian District
address:      Beijing 100088
address:      China

contact:      administrative
name:         Eugene Li
organisation: Zodiac Holdings Ltd
address:      Block A Unit 406, Horizon International Tower No. 6 Zhichun Road
address:      Haidian District
address:      Beijing 100088
address:      China
phone:        +86.1082961219
fax-no:       +86.1082961269
e-mail:       ceo@nic.wang

contact:      technical
name:         Zhanyong Zhang
organisation: Zodiac Holdings Ltd
address:      Block A Unit 406, Horizon International Tower No. 6 Zhichun Road
address:      Haidian District
address:      Beijing 100088
address:      China
phone:        +86.1082961219
fax-no:       +86.1082961269
e-mail:       zhanyong.zhang@nic.wang

nserver:      A.ZDNSCLOUD.CN 203.99.24.1
nserver:      B.ZDNSCLOUD.CN 203.99.25.1
nserver:      C.ZDNSCLOUD.COM 203.99.26.1
nserver:      D.ZDNSCLOUD.COM 203.99.27.1
nserver:      F.ZDNSCLOUD.CN 116.169.54.111
nserver:      G.ZDNSCLOUD.COM 223.72.199.37
nserver:      I.ZDNSCLOUD.CN 2401:8d00:1:0:0:0:0:1
nserver:      J.ZDNSCLOUD.COM 2401:8d00:2:0:0:0:0:1
ds-rdata:     62552 8 2 a9400022e8ac90989aa6a0ecd9003dadc0902982336bafba4ce68e0fb15a8391

whois:        whois.gtld.knet.cn

status:       ACTIVE
remarks:      Registration information: http://www.shangcheng.wang

created:      2014-02-27
changed:      2024-12-03
source:       IANA