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  • Type
    Generic top-level domain
    Registry
    Amazon Registry
    Operator
    Amazon Registry Services, Inc.
    Launched
    Registration term
    1–10 years
    DNSSEC
    Supported
    IDN
    Supported

    About .ポイント domain

    .ポイント is a proposed Brand Top-Level Domain (Brand TLD) and an Internationalized Domain Name (IDN) written in Japanese Katakana. The registry operator is Amazon, with Neustar listed as the back-end provider. It was applied for as part of ICANN's New gTLD Program. The TLD is intended to be a closed, proprietary registry where all domain names remain the property of Amazon.

    Who can register .ポイント domain

    Registration is not open to the general public. Eligibility is strictly controlled by Amazon's Intellectual Property group according to a proprietary Domain Management Policy. The TLD is designed for internal use to support Amazon's specific business initiatives. There are no public registration procedures for third parties.

    How to register .ポイント domain

    This TLD is not allocated through commercial registrars. Domain names are provisioned internally by Amazon to support its business goals. The allocation process involves an internal eligibility confirmation, naming convention check, acceptable use review, and final registration. All domains in the registry remain the property of Amazon.

    Typical uses of .ポイント domain

    This is a brand TLD, so its primary use case is for Amazon's own initiatives. The string ".ポイント" is a transliteration of the English word "point" into Japanese Katakana, which is commonly associated with loyalty or rewards programs. It is likely intended for projects related to customer engagement, such as a points-based rewards system for Amazon's services in Japanese-speaking markets.

    Tips for registering .ポイント domain

    • All domain names registered in the .ポイント registry remain the property of Amazon, not the registrant.
    • Registration is governed by a proprietary Domain Management Policy developed and enforced by Amazon's Intellectual Property group.
    • The TLD is proposed as a closed registry, meaning there is no public marketplace for registering these domains.
    • Amazon stated it intends to initially provision only a relatively small number of domains to support its specific business goals.

    Frequently asked questions about .ポイント domain

    Who operates .ポイント domain?The registry for .ポイント domains is Amazon Registry, administered by Amazon Registry Services, Inc..
    Who can register a .ポイント domain?

    Only Amazon, or entities explicitly authorized by Amazon under its internal policies, can register domains in this TLD. There is no public eligibility; all allocations are managed internally to support Amazon's business initiatives. The process is governed by a proprietary Domain Management Policy.

    Can I transfer a .ポイント domain between registrars?

    As a closed brand TLD where all domains are Amazon's property, inter-registrar transfers are not applicable. Domain management, including any potential internal reassignments, would be handled entirely within Amazon's controlled registry environment according to its own policies.

    What dispute resolution policies apply to .ポイント domains?

    Dispute resolution will be governed by the Domain Management Policy created by Amazon's Intellectual Property group. This policy will be updated as needed to reflect Amazon's business goals and, where appropriate, ICANN consensus policies. Given the closed nature of the registry, disputes are expected to be handled internally.

    Can I purchase a .ポイント domain name from a registrar?

    No, you cannot purchase a .ポイント domain name through any commercial registrar. It is a proprietary, brand TLD intended solely for Amazon's internal use. There is no public registration or sales channel for these domain names.

    What is the purpose of Amazon applying for this brand TLD?

    Amazon applied for the .ポイント TLD to support specific business goals and initiatives, likely related to customer loyalty or engagement programs in Japanese-speaking markets. The application states the intent is to provision a small number of domains without imposing social costs on consumers.