.ポイント

Overview

• .ポイント is an Internationalized Domain Name (IDN) brand gTLD string in Japanese Katakana; the string is a transliteration of the English word "point."
• The TLD was applied for under ICANN's New gTLD Program by Amazon and is identified as a Brand TLD.

History

• Applicant: Amazon (application submitted as part of ICANN's New gTLD Program).
• Registry operator listed in application materials: Neustar.
• Status recorded in source material: Proposed (applied-for string, revealed during ICANN new gTLD application disclosures).
• Priority value in the application metadata: 91.

Usage and Audience

• Purpose (per Amazon's application): to support Amazon's business goals and initiatives, particularly for Amazon's services in the relevant market.
• Amazon indicated an intention to initially provision a relatively small number of .ポイント domains to support those business goals.
• Management responsibility: Amazon’s Intellectual Property group will be responsible for development, maintenance and enforcement of the Domain Management Policy governing .ポイント.

Registration Rules

• Amazon described a Domain Management Policy that will:
  • Define eligibility rules and domain name allocation procedures.
  • Define license terms governing the use of a .ポイント domain name.
  • Define dispute resolution policies for the .ポイント gTLD.
• Registration process (as stated in the application) will involve four steps:
  1. Eligibility Confirmation
  2. Naming Convention Check
  3. Acceptable Use Review
  4. Registration
• Ownership: all domains in the .ポイント registry will remain the property of Amazon.
• Policy maintenance: Amazon stated it will continually update the Domain Management Policy as needed to reflect Amazon’s business goals and, where appropriate, ICANN consensus policies.

SEO and Brand Impact

• .ポイント is explicitly categorized as a Brand TLD in the application materials, meaning it is intended as a namespace controlled by the brand (Amazon) for its own use and positioning.
• Amazon's described approach emphasizes controlled, limited provisioning of names to support its business objectives rather than open, public registrations.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       ポイント
domain-ace:   XN--ECKVDTC9D

organisation: Amazon Registry Services, Inc.
address:      410 Terry Avenue North
address:      Seattle WA 98109
address:      United States of America (the)

contact:      administrative
name:         Program Manager, Registry
organisation: Amazon Registry Services, Inc.
address:      410 Terry Avenue North
address:      Seattle WA 98109
address:      United States of America (the)
phone:        +1 206 646 5990
fax-no:       +1 206 946 7702
e-mail:       arsi-rzm@amazon.com

contact:      technical
name:         Howard Eland, Senior Director, DNS Infrastructure Group
organisation: Identity Digital Inc.
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldtech@identity.digital

nserver:      V0N0.NIC.XN--ECKVDTC9D 2a01:8840:4a:0:0:0:0:6 65.22.76.6
nserver:      V0N1.NIC.XN--ECKVDTC9D 2a01:8840:4b:0:0:0:0:6 65.22.77.6
nserver:      V0N2.NIC.XN--ECKVDTC9D 2a01:8840:4c:0:0:0:0:6 65.22.78.6
nserver:      V0N3.NIC.XN--ECKVDTC9D 161.232.38.6 2a01:8840:10c:0:0:0:0:6
nserver:      V2N0.NIC.XN--ECKVDTC9D 2a01:8840:4d:0:0:0:0:6 65.22.79.6
nserver:      V2N1.NIC.XN--ECKVDTC9D 161.232.39.6 2a01:8840:10d:0:0:0:0:6
ds-rdata:     53936 8 2 b28c814ee8f6237ced8a3ba3d591b75f455258faec60828f7d01432a8e153eac

whois:        whois.nic.xn--eckvdtc9d

status:       ACTIVE
remarks:      Registration information: http://www.nic.xn--eckvdtc9d

created:      2015-11-25
changed:      2025-06-17
source:       IANA