Generic top-level domainsIDNDNSSEC
Overview
- .家電 is an internationalized generic top-level domain (IDN gTLD). The string translates as “consumer electronics”.
- Languages indicated for the string include Chinese (Hant) and Japanese (Hani).
- The registry operator is Amazon; the listed registry provider is Neustar.
- .家電 was applied for under ICANN's New gTLD Program and intended for use related to consumer electronics.
History
- .家電 was applied for as part of ICANN's New gTLD Program (application disclosed on 13 June 2012).
- The gTLD was delegated to the DNS Root Zone on 25 March 2016.
- The application received a GAC Early Warning from Australia (GAC Chair Heather Dryden) raising concerns about exclusive control of a common generic string and potential negative effects on competition.
- Registry operator: Amazon. Registry provider: Neustar.
Usage and Audience
- The string targets the consumer electronics sector (as indicated by its meaning).
- Amazon intends to provision a relatively small number of second-level domains under .家電 to support its business initiatives.
- Use is therefore oriented toward Amazon's commercial goals and entities related to consumer electronics rather than broad public registration.
Registration Rules
- Amazon's Intellectual Property group is responsible for developing, maintaining, and enforcing a Domain Management Policy for .家電.
- The Domain Management Policy will define:
- rules associated with eligibility and domain name allocation;
- license terms governing use of a .家電 domain name;
- dispute resolution policies for the .家電 gTLD.
- Stated registration process (four steps):
- Eligibility Confirmation
- Naming Convention Check
- Acceptable Use Review
- Registration
- All domains registered in the .家電 registry are stated to remain the property of Amazon.
- Amazon indicated it would initially provision only a relatively small number of domains under .家電 to support its business goals.
SEO and Brand Impact
- The application drew a GAC Early Warning that Amazon was "seeking exclusive access to a common generic string"; the warning noted potential unintended consequences and negative impacts on competition.
- The governance model (centralized control by Amazon, limited provisioning, and ownership of registered names) positions .家電 as a brand-controlled space rather than an open, community-run TLD, which has implications for availability and perceived neutrality.
Operator
Amazon Registry Services, Inc.
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: 家電 domain-ace: XN--FCT429K organisation: Amazon Registry Services, Inc. address: 410 Terry Avenue North address: Seattle WA 98109 address: United States of America (the) contact: administrative name: Program Manager, Registry organisation: Amazon Registry Services, Inc. address: 410 Terry Avenue North address: Seattle WA 98109 address: United States of America (the) phone: +1 206 646 5990 fax-no: +1-206-946-7702 e-mail: arsi-rzm@amazon.com contact: technical name: Howard Eland, Senior Director, DNS Infrastructure Group organisation: Identity Digital Inc. address: 10500 NE 8th Street, Suite 750 address: Bellevue WA 98004 address: United States of America (the) phone: +1.425.298.2200 fax-no: +1.425.671.0020 e-mail: tldtech@identity.digital nserver: V0N0.NIC.XN--FCT429K 2a01:8840:4a:0:0:0:0:7 65.22.76.7 nserver: V0N1.NIC.XN--FCT429K 2a01:8840:4b:0:0:0:0:7 65.22.77.7 nserver: V0N2.NIC.XN--FCT429K 2a01:8840:4c:0:0:0:0:7 65.22.78.7 nserver: V0N3.NIC.XN--FCT429K 161.232.38.7 2a01:8840:10c:0:0:0:0:7 nserver: V2N0.NIC.XN--FCT429K 2a01:8840:4d:0:0:0:0:7 65.22.79.7 nserver: V2N1.NIC.XN--FCT429K 161.232.39.7 2a01:8840:10d:0:0:0:0:7 ds-rdata: 33139 8 2 e4d17f595eb9ea2d365fdb095ec7866a106ae8a3dfda44da3225efeee0a74b02 whois: whois.nic.xn--fct429k status: ACTIVE remarks: Registration information: http://www.nic.xn--fct429k created: 2016-03-18 changed: 2025-06-17 source: IANA