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    • .购物

    Generic top-level domainsIDNDNSSEC

    Overview

    • .购物 is an internationalized generic top-level domain (IDN gTLD). The string is Chinese (Simplified) and translates to “shopping.”
    • The TLD was created to serve the Chinese-speaking e-commerce market and to signal that a site is commercial and Chinese-language.

    History

    • Delegated to the DNS root zone on 16 January 2016 as part of ICANN's New gTLD Program.
    • Manager / applicant: Top Level Domain Holdings (TLDH).
    • Registry provider / operator: Minds + Machines.
    • Categorized under Commerce new gTLDs and implemented as an IDN.

    Usage and Audience

    • Intended audience: Chinese-language e-commerce participants, including:
      • Online retailers and brands targeting Chinese-speaking consumers.
      • Independent designers, small arts-and-crafts sellers, artisanal producers, and other small merchants seeking an identifiable Chinese storefront online.
      • Service providers and platforms supporting Chinese e-commerce.
    • Purpose: provide a clear, commerce-focused namespace that signals products/services for sale and Chinese-language content.

    Registration Rules

    • .购物 is an IDN gTLD; the registry is operated by Minds + Machines and the applicant/manager is TLDH.
    • The application materials state the domain will be offered to small business owners and service providers in the Chinese e-commerce ecosystem.
    • The source does not provide detailed technical registration restrictions, minimum/maximum registration periods, or exact allowed-character rules beyond the fact that it is an IDN.

    SEO and Brand Impact

    • Positioning: .购物 is explicitly marketed to denote commerce in Chinese, giving immediate semantic clarity to users that a site is for shopping and Chinese-language.
    • Brand impact: compared to legacy TLDs like .com, .购物 aims to provide more specific relevance for Chinese e-commerce and stronger immediate recognition among Chinese-speaking consumers.
    • The application argued that a specialized TLD can help merchants and small vendors establish clearer, more memorable storefronts targeted at Chinese shoppers.

    Operator

    Nawang Heli(Xiamen) Network Service Co., LTD.

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       购物
domain-ace:   XN--G2XX48C

organisation: Nawang Heli(Xiamen) Network Service Co., LTD.
address:      Suite201, No.45, WangHai Road, Software Park II
address:      Xiamen
address:      China

contact:      administrative
name:         Admin Contact
organisation: Nawang Heli(Xiamen) Network Service Co., LTD.
address:      Unit 03-11, 8th floor, building D, Xiamen International Shipping Center, No.97
address:      Xiangyu Road
address:      Xiamen Area of China (Fujian) Pilot Free Trade Zone Fujian
address:      China
phone:        00860592-3180008
e-mail:       contact1@nicgouwu.com

contact:      technical
name:         IANA Contact
organisation: GoDaddy Registry
address:      100 S. Mill Ave, Suite 1600
address:      Tempe AZ 85281
address:      United States of America (the)
phone:        +1 480 505 8800
fax-no:       +1 480 624 2546
e-mail:       iana@registry.godaddy

nserver:      A.NIC.XN--G2XX48C 2001:dcd:1:0:0:0:0:10 37.209.192.10
nserver:      B.NIC.XN--G2XX48C 2001:dcd:2:0:0:0:0:10 37.209.194.10
nserver:      C.NIC.XN--G2XX48C 2001:dcd:3:0:0:0:0:10 37.209.196.10
nserver:      NS1.DNS.NIC.XN--G2XX48C 156.154.169.68 2610:a1:1071:0:0:0:1:44
nserver:      NS2.DNS.NIC.XN--G2XX48C 156.154.170.68 2610:a1:1072:0:0:0:1:44
nserver:      NS3.DNS.NIC.XN--G2XX48C 156.154.171.68 2610:a1:1073:0:0:0:1:44
ds-rdata:     11539 8 2 fd57401d8cbd9ec59540ddf8fffa884bc523d94b9a30d5efd81ece063376ff0b

whois:        whois.nic.xn--g2xx48c

status:       ACTIVE
remarks:      Registration information: http://gouwunic.com/

created:      2016-01-08
changed:      2025-03-13
source:       IANA

    Registrars