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    • .餐厅

    Generic top-level domainsIDNDNSSEC

    Overview

    • .餐厅 is an internationalized generic top-level domain (IDN gTLD). The string translates from Simplified Chinese (Hans) as "restaurant."
    • The registry operator and manager is Hu Yi Global (Hu Yi Global Information Resources (Holding) Company, Hong Kong Limited).
    • The gTLD is categorized under commerce and targets restaurant and dining-related uses, particularly in Greater China and other Chinese-speaking markets.

    History

    • .餐厅 was applied for under ICANN's New gTLD Program (Reveal Day referenced 13 June 2012).
    • The application succeeded and the .餐厅 gTLD was delegated to the DNS Root Zone on 1 June 2015.
    • The registry provider and manager listed in the application is Hu Yi Global.

    Usage and Audience

    • Intended audience:

      • Restaurant and dining establishments that provide food and beverage services to consumers.
      • Businesses focused on the Greater China and global Chinese-speaking markets.
      • Service providers and technology businesses delivering online services for the dining industry.

    • Purpose and positioning:

      • The registry aims to be the leading gTLD for restaurant and dining businesses, supporting innovation in online technologies and e-commerce for the sector.
      • The application emphasizes serving a fast-growing food consumption market in Greater China and improving consumer interactions with dining businesses.

    Registration Rules

    • Registration is restricted to entities related to the restaurant and dining industries. Eligibility criteria specified in the application include:
      • The registrant must provide restaurant and dining services to consumers.
      • The registrant must have an actual physical restaurant or dining establishment that serves consumable food and beverages to customers.
      • The registrant's business and services must be relevant to the restaurant and dining industries.
    • Proof requirements:
      • Registrants must provide an official business license or other verifiable documentation clearly showing engagement in restaurant or dining-related business.
    • The registry indicated it will work with relevant government and industry organizations to develop, maintain, and enforce domain management and registration policies.

    SEO and Brand Impact

    • Brand positioning:

      • The registry positions .餐厅 as a niche, industry-specific gTLD for dining and restaurant businesses, intended to help businesses communicate relevance to consumers and stand out in Chinese-language markets.
      • The application states goals of improving public quality of life and fostering innovation in online services for the dining sector, which can support industry-focused branding.

    • No specific search-engine treatment or technical SEO guidance for .餐厅 is provided in the source material.

    Operator

    Internet DotTrademark Organisation Limited

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       餐厅
domain-ace:   XN--IMR513N

organisation: Internet DotTrademark Organisation Limited
address:      Level 20, One International Finance Ctr, 1 Harbour View Street
address:      Central
address:      China

contact:      administrative
name:         President
organisation: Internet DotTrademark Organisation Limited
address:      Rm 1502, Building 7, No. 9 Shouti South Road
address:      Haidian District
address:      Beijing
address:      China
phone:        +86.1056279700
e-mail:       icann@trademarkdomain.com

contact:      technical
name:         International BD Manager
organisation: Internet DotTrademark Organisation Limited
address:      Rm 1502, Building 7, No. 9 Shouti South Road
address:      Haidian District
address:      Beijing
address:      China
phone:        +86.1056279700
e-mail:       icann@trademarkdomain.com

nserver:      A.ZDNSCLOUD.CN 203.99.24.1
nserver:      B.ZDNSCLOUD.CN 203.99.25.1
nserver:      C.ZDNSCLOUD.COM 203.99.26.1
nserver:      D.ZDNSCLOUD.COM 203.99.27.1
nserver:      F.ZDNSCLOUD.CN 116.169.54.111
nserver:      G.ZDNSCLOUD.COM 223.72.199.37
nserver:      I.ZDNSCLOUD.CN 2401:8d00:1:0:0:0:0:1
nserver:      J.ZDNSCLOUD.COM 2401:8d00:2:0:0:0:0:1
ds-rdata:     12187 8 2 ca358cb59005ac2c0871a1c5d9d954c82a4077bd5507844c8fa7c86e8dcd5a64

whois:        

status:       ACTIVE
remarks:      Registration information: 

created:      2015-05-08
changed:      2024-12-17
source:       IANA

    Registrars