About .亚马逊 domain
.亚马逊 is a brand generic top-level domain (gTLD) operated by Amazon EU S.à r.l. through the registry services provider Neustar. It was delegated into the root zone in 2016 as part of ICANN's New gTLD Program. This extension is an IDN (Internationalized Domain Name) string representing the Chinese simplified character translation of "Amazon". As a brand TLD, its primary purpose is for exclusive use by the registry operator and its affiliates.
Who can register .亚马逊 domain
Registration of a .亚马逊 domain name is strictly restricted. Only Amazon and its verified subsidiaries are eligible to register domains within this TLD. The registry's Domain Management Policy, managed by Amazon's Intellectual Property group, governs all eligibility and allocation rules. There is no public or commercial registration process; all domains remain the property of Amazon.
How to register .亚马逊 domain
This TLD is not allocated through commercial registrars. Amazon's Intellectual Property group manages the internal allocation process for domains within the .亚马逊 registry. Applications from Amazon and its subsidiaries are reviewed and allocated in line with the company's business goals. The process involves steps such as eligibility confirmation, naming convention checks, and acceptable use review, culminating in registration where the domain is assigned to the approved entity.
Typical uses of .亚马逊 domain
The .亚马逊 TLD is used exclusively by Amazon and its affiliated entities. It serves as a dedicated, brand-verified namespace for the company's online properties, services, and initiatives in Chinese-speaking markets. By using this Chinese-character extension, Amazon can create a localized and secure digital presence that reinforces its brand identity. This allows the company to manage its online assets under a trusted, proprietary umbrella distinct from generic extensions like .com.
Tips for registering .亚马逊 domain
- All domains in the .亚马逊 registry remain the permanent property of Amazon; they are not sold or transferred to external parties.
- Domain allocation follows an internal policy managed by Amazon's Intellectual Property group, focusing on the company's business objectives.
- The registry is not promoted by multiple registrars, eliminating public auctions or multiple applications for the same domain name.