.食品

Overview

.食品 (translation: "food") is an internationalized generic top-level domain (IDN gTLD) delegated in ICANN's New gTLD Program. The string targets the food and drink sector and is associated with Chinese and Japanese (Hani) languages. The registry operator is Amazon and the registry provider is Neustar.

History

• Applied for under ICANN's New gTLD Program (Reveal Day: 13 June 2012).
• Delegated to the DNS Root Zone on 22 February 2016.
• Registry operator: Amazon; registry provider: Neustar.
• Received a GAC Early Warning from Australia (GAC Chair Heather Dryden) citing concern that the applicant was seeking exclusive access to a common generic string and that exclusivity could have unintended consequences and a negative impact on competition.
• Listed category: Food & Drink; application priority indicated as 70.

Usage and Audience

• Intended audience is the food sector (businesses and services related to food and drink), as indicated by the string meaning.
• Amazon stated it intends to provision a relatively small number of second-level domains under .食品 to support Amazon's business goals.

Registration Rules

• Amazon's Intellectual Property group will maintain a Domain Management Policy that defines:
  • eligibility and domain name allocation rules;
  • license terms governing the use of a .食品 domain name;
  • dispute resolution policies for the .食品 gTLD.
• Stated registration process (four steps):
  1. Eligibility Confirmation
  2. Naming Convention Check
  3. Acceptable Use Review
  4. Registration
• All domains in the .食品 registry will remain the property of Amazon.
• Amazon will update the Domain Management Policy as needed to reflect business goals and applicable ICANN consensus policies.
• Amazon indicated an intent to initially provision a relatively small number of domains and to avoid imposing social costs on consumers.

SEO and Brand Impact

• .食品 is a brand-operated gTLD (Amazon). The registry's ownership model and Amazon's statement that all domains will remain Amazon property suggest tightly controlled registration and limited availability for third parties.
• The GAC Early Warning noted potential negative impacts on competition from granting exclusive control over a common generic string, a factor that may affect perception among regulators, industry stakeholders, and some users.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       食品
domain-ace:   XN--JVR189M

organisation: Amazon Registry Services, Inc.
address:      410 Terry Avenue North
address:      Seattle WA 98109
address:      United States of America (the)

contact:      administrative
name:         Program Manager, Registry
organisation: Amazon Registry Services, Inc.
address:      410 Terry Avenue North
address:      Seattle WA 98109
address:      United States of America (the)
phone:        +1 206 646 5990
fax-no:       +1-206-946-7702
e-mail:       arsi-rzm@amazon.com

contact:      technical
name:         Howard Eland, Senior Director, DNS Infrastructure Group
organisation: Identity Digital Inc.
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldtech@identity.digital

nserver:      V0N0.NIC.XN--JVR189M 2a01:8840:4a:0:0:0:0:10 65.22.76.10
nserver:      V0N1.NIC.XN--JVR189M 2a01:8840:4b:0:0:0:0:10 65.22.77.10
nserver:      V0N2.NIC.XN--JVR189M 2a01:8840:4c:0:0:0:0:10 65.22.78.10
nserver:      V0N3.NIC.XN--JVR189M 161.232.38.10 2a01:8840:10c:0:0:0:0:10
nserver:      V2N0.NIC.XN--JVR189M 2a01:8840:4d:0:0:0:0:10 65.22.79.10
nserver:      V2N1.NIC.XN--JVR189M 161.232.39.10 2a01:8840:10d:0:0:0:0:10
ds-rdata:     2149 8 2 508bddccb2b2b23586882a59e145310aca85ffb453eb073565e900466f52a39f

whois:        whois.nic.xn--jvr189m

status:       ACTIVE
remarks:      Registration information: http://www.nic.xn--jvr189m

created:      2016-01-29
changed:      2025-06-17
source:       IANA