Overview
- .飞利浦 is an internationalized brand top-level domain (IDN Brand TLD). The string translates to “Philips” in Chinese.
- The TLD was applied for and delegated through ICANN's New gTLD Program and is intended to represent the Philips brand in the Chinese-language namespace.
- Registry operator: Koninklijke Philips Electronics N.V.; registry services provided by ARI Registry Services.
History
- The .飞利浦 application was submitted as part of ICANN's New gTLD Program and the applied-for string succeeded.
- Delegated to the DNS Root Zone on 07 April 2015.
- The application materials reference the applicant's long corporate history (Philips founded in 1891 by Gerard and Frederik Philips) and existing online presence (e.g., philips.com, philips.cn).
Usage and Audience
- Intended audience:
- Philips corporate entities, affiliates and services targeting Chinese-speaking markets.
- Customers and stakeholders in Philips’ core business areas: Healthcare, Lighting and Consumer Lifestyle (as described in the application).
- Intended uses mentioned in the application:
- Consolidating and strengthening the Philips brand recognition in China.
- Providing an unambiguous namespace that signals the source/affiliation of content and services.
- Helping consumers distinguish genuine Philips products and services from counterfeit offerings.
Registration Rules
- The TLD is a Brand TLD tied to Koninklijke Philips Electronics N.V.; the application emphasizes affiliation between the Registry Operator and the TLD (i.e., the namespace is intended to reflect Philips identity).
- The applicant stated it will comply with Dutch and European privacy and data protection laws and practices.
SEO and Brand Impact
- The application positions .飞利浦 as a tool to bring strong brand recognition and specialization within the Chinese Internet namespace.
- Expected brand benefits cited in the application include clearer brand provenance, improved consumer trust in Chinese markets, and stronger ability to signal authenticity of Philips products and services.
Operator
Koninklijke Philips N.V.
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: 飞利浦
domain-ace: XN--KCRX77D1X4A
organisation: Koninklijke Philips N.V.
address: High Tech Campus 5
address: Eindhoven 5656AE
address: Netherlands (the)
contact: administrative
name: Project & Process Manager
address: High Tech Campus 5
address: Eindhoven 5656AE
address: Netherlands (the)
phone: +442070151717
e-mail: ngtld-philips@cscinfo.com
contact: technical
name: Project & Process Manager
address: High Tech Campus 5
address: Eindhoven 5656AE
address: Netherlands (the)
phone: +442070151717
e-mail: ngtld-philips@cscinfo.com
nserver: A.NIC.XN--KCRX77D1X4A 2001:dcd:1:0:0:0:0:9 37.209.192.9
nserver: B.NIC.XN--KCRX77D1X4A 2001:dcd:2:0:0:0:0:9 37.209.194.9
nserver: C.NIC.XN--KCRX77D1X4A 2001:dcd:3:0:0:0:0:9 37.209.196.9
nserver: X.NIC.XN--KCRX77D1X4A 156.154.172.82 2610:a1:1074:0:0:0:1:82
nserver: Y.NIC.XN--KCRX77D1X4A 156.154.173.82 2610:a1:1075:0:0:0:1:82
nserver: Z.NIC.XN--KCRX77D1X4A 156.154.174.82 2610:a1:1076:0:0:0:1:82
ds-rdata: 52825 8 2 5bb0dda1180fdf0f6c0932f027c0b6faf19cfa8e9848f954046d4bd63ebfbc5c
whois: whois.nic.xn--kcrx77d1x4a
status: ACTIVE
remarks: Registration information: http://nic.xn--kcrx77d1x4a
created: 2015-02-13
changed: 2023-11-30
source: IANA
