Overview
- .健康 is an Internationalized Domain Name (IDN) generic top-level domain (gTLD) in Simplified Chinese. The string translates to “healthy” (pronounced roughly “jiankang”).
- It was proposed under ICANN's New gTLD Program to provide a focused namespace for health, wellness and related services targeting Chinese-speaking Internet users.
History
- Applicant / Manager: Stable Tone Limited (applicant and manager/registry operator).
- Registry operator listed: Neustar.
- Delegation: .健康 was delegated to the DNS Root Zone on 02 April 2015.
- Application process and safeguards:
- The application received GAC (Governmental Advisory Committee) Early Warnings from France and Mali raising concerns about potential consumer harm and confusion for a sensitive public-health string.
- The applicant submitted Public Interest Commitments (PICs) intended to address safety and governance concerns; these PICs include policy commitments such as restricting certain categories of content (see Registration Rules).
- The ALAC (At-Large Advisory Committee) indicated intent to object to health-related gTLD applications on community grounds; the Mandarin .健康 string was included in that consideration.
Usage and Audience
- Target audience:
- Chinese-speaking Internet users, primarily in Mainland China.
- Individuals and organizations offering information, goods or services related to healthy lifestyles, wellness, fitness, healthy food and drink, traditional health practices, and related markets.
- Language and labels:
- Most registrations were expected to be in Simplified Chinese (Chinese IDN second-level names), with a minority of ASCII/English second-level registrations allowed.
- Business model:
- Stable Tone planned to focus on premium (high-price) second-level names and to market through accredited registrars and a specialized sales channel.
Registration Rules
- Allowed name types:
- Chinese-language IDN second-level registrations (Simplified Chinese characters) are enabled under .健康.
- English-language ASCII second-level registrations are also permitted.
- Eligible registrants:
- Individuals and organizations may register second-level names (no community-only limitation stated in the source).
- Premium and reserved names:
- The registry intended to sell premium domains at premium pricing and to set aside some generic names relevant to the healthy-lifestyle market in both Chinese IDN and ASCII second levels.
- Public Interest Commitments (PICs) and content restrictions noted by the applicant:
- The applicant indicated it would not allow registrations for sites selling pharmaceutical products or selling products disallowed by the Chinese Food and Drug Administration (per applicant PIC statements).
- Limits and technical details:
- The source does not provide specific information on minimum/maximum registration periods, detailed character tables, WHOIS rules, or other operational policy parameters.
SEO and Brand Impact
- Brand positioning:
- .健康 was promoted as a niche, high-value namespace that would differentiate sites focused on health and wellness for Chinese users, partly via premium pricing and targeted marketing.
- Trust and perception:
- Because the string relates to health — a sensitive and safety-relevant topic — governmental (GAC) and community (ALAC) stakeholders raised concerns about potential consumer harm and the need for careful management and oversight. Those concerns can influence public trust and perceived credibility of the namespace.
- ICANN program goals:
- The applicant framed .健康 as an example of the New gTLD Program’s aims to increase innovation and experimentation in the domain industry.
Operator
Stable Tone Limited
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: 健康
domain-ace: XN--NYQY26A
organisation: Stable Tone Limited
address: Unit 10-18, 32F, Tower 1, Millennium City 1
address: 388 Kwun Tong Road, Kwun Tong
address: Hong Kong Kowloon
address: Hong Kong
contact: administrative
name: Johnny Du
organisation: Stable Tone Limited
address: Unit 10-18, 32F, Tower 1, Millennium City 1
address: 388 Kwun Tong Road, Kwun Tong
address: Hong Kong Kowloon
address: Hong Kong
phone: +86 13980716857
fax-no: +852 3972 2211
e-mail: johnnydu@stabletone.com
contact: technical
name: CTO
organisation: Beijing Tele-info Technology Co., Ltd.
address: 21st Floor, Block D, Beihang Zhizhen Building, No. 7 Zhichun Road, Haidan District
address: Beijing 100088
address: China
phone: +86 13811939493
fax-no: +86 1058846931
e-mail: gtld@teleinfo.cn
nserver: NS1.TELEINFO.CN 103.61.60.1 2402:7d80:0:0:0:0:0:1
nserver: NS2.TELEINFOO.COM 103.61.61.1 2402:7d80:8888:0:0:0:0:1
nserver: NS3.TELEINFO.CN 103.61.62.1
nserver: NS4.TELEINFOO.COM 103.61.63.1
ds-rdata: 27565 8 2 cb10ead52dc0ab87619f0add9400977114e8ae84fbcc3c3a3c84674bd1c3d7a0
ds-rdata: 33427 8 2 479fdb939b2b8ce8dd8db147224f159af1479d551fbfaab1692d63609258eaa2
whois:
status: ACTIVE
remarks: Registration information: http://www.stabletone.com
created: 2015-03-12
changed: 2025-05-01
source: IANA
Registrars