.みんな

Overview

• .みんな is an internationalized gTLD (IDN) in Hiragana. The string translates to “everyone” in Japanese.
• ASCII (Punycode) form: .xn--q9jyb4c
• Category: Lifestyle (per registry/application categorization)
• Registry / Manager: Google (Charleston Road Registry Inc.)
• Status: Active

History

• Proposed and applied for under ICANN's New gTLD Program; Google was the sole applicant for the string.
• Contract with ICANN: .みんな was among Google's early new gTLD applications; Google signed the registry contract in September 2013.
• Delegation: The string was delegated to the DNS Root Zone on 23 November 2013, completing the successful application.
• Launch timeline:
  • Sunrise Period: 15 January 2014 – 14 February 2014
  • Landrush Period: 15 January 2014 – 14 February 2014
  • General Availability: began 4 March 2014

Usage and Audience

• Target audience: Japanese-speaking users and registrants; intended to serve a broad, public-facing audience (the string means “everyone”).
• Positioning: Presented as an open TLD aimed at general use rather than a narrowly restricted community.

Registration Rules

• Designation: Applied for and operated as an Open TLD.
• IDN support: Charleston Road Registry indicated support for IDNs at the second level for the Japanese language.
• Other technical or policy specifics (detailed character sets, exact eligibility restrictions, minimum/maximum registration terms) are not specified in the provided source.

SEO and Brand Impact

• Registry branding: Operated by Google (Charleston Road Registry), which the applicant noted as supporting the commercial viability of the string.
• Market positioning: The registry stated the gTLD's specialization would be determined by the market and registrants' use, positioning .みんな as a broadly applicable, consumer-oriented namespace.

Notable Cases or Examples

• .みんな was the first of Google's new gTLD applications to reach a signed registry agreement with ICANN (September 2013) and was delegated to the root on 23 November 2013.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       みんな
domain-ace:   XN--Q9JYB4C

organisation: Charleston Road Registry Inc.
address:      1600 Amphitheatre Parkway
address:      Mountain View CA 94043
address:      United States of America (the)

contact:      administrative
name:         TLD Admin
organisation: Google Inc.
address:      111 8th Avenue
address:      New York NY 10011
address:      United States of America (the)
phone:        +1 404 978 8419
fax-no:       +1 650 492 5631
e-mail:       iana-contact@google.com

contact:      technical
name:         TLD Engineering
organisation: Google Inc.
address:      76 Ninth Avenue, 4th Floor
address:      New York NY 10011
address:      United States of America (the)
phone:        +1 404 978 8419
fax-no:       +1 650 492 5631
e-mail:       crr-tech@google.com

nserver:      NS-TLD1.CHARLESTONROADREGISTRY.COM 2001:4860:4802:32:0:0:0:69 216.239.32.105
nserver:      NS-TLD2.CHARLESTONROADREGISTRY.COM 2001:4860:4802:34:0:0:0:69 216.239.34.105
nserver:      NS-TLD3.CHARLESTONROADREGISTRY.COM 2001:4860:4802:36:0:0:0:69 216.239.36.105
nserver:      NS-TLD4.CHARLESTONROADREGISTRY.COM 2001:4860:4802:38:0:0:0:69 216.239.38.105
nserver:      NS-TLD5.CHARLESTONROADREGISTRY.COM 2001:4860:4805:0:0:0:0:69 216.239.60.105
ds-rdata:     10159 8 2 2ec8c0789b0f4ddb281709a6b6d8ebe6259c0c30251f26f9759f29c6b93b7df3

whois:        

status:       ACTIVE
remarks:      Registration information: https://www.registry.google

created:      2013-11-13
changed:      2025-04-11
source:       IANA