Generic top-level domainsIDNDNSSEC
Overview
- TLD: .書籍
- Type: Internationalized gTLD (IDN)
- Meaning / translation: "book" (Japanese Kanji and Chinese Traditional)
- Registry operator / manager: Amazon
- Registry service provider: Neustar
- Category: Media
History
- Applied in ICANN's New gTLD Program (reveal day: 13 June 2012).
- Delegated to the DNS Root Zone on 19 February 2016.
- The application received a GAC Early Warning issued by the representative of Australia and GAC Chair Heather Dryden, citing concerns about exclusive access to a common generic string and potential negative impacts on competition.
Usage and Audience
- Intended use: Amazon proposed the TLD to support Amazon's business goals related to books/media.
- Allocation approach: Amazon stated it intends to provision a relatively small number of .書籍 second-level domains to support its initiatives.
- Languages: Targeted at Japanese (Kanji) and Chinese (Traditional) audiences, reflected in the IDN string.
Registration Rules
- Management: Amazon's Intellectual Property group will develop, maintain, and enforce a Domain Management Policy for .書籍.
- Policy scope (as described in the application):
- Defines eligibility rules and domain name allocation procedures.
- Specifies license terms governing use of a .書籍 domain name.
- Specifies dispute resolution policies for the .書籍 gTLD.
- Registration process (four steps, per the applicant):
- Eligibility Confirmation
- Naming Convention Check
- Acceptable Use Review
- Registration
- Ownership: Amazon indicated that all domains in the .書籍 registry will remain the property of Amazon.
- Intended availability: Amazon described an intention to initially provision only a limited set of domains rather than open mass registrations.
SEO and Brand Impact
- Brand control: Amazon's centralized control and ownership of all .書籍 domains positions the TLD as a tightly branded namespace rather than an open generic space.
- Regulatory / competition concerns: The GAC Early Warning highlighted that exclusive control of a common generic string could have unintended consequences and potentially negative impacts on market competition, reflecting governmental concern about using a generic term for exclusive commercial purposes.
Operator
Amazon Registry Services, Inc.
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: 書籍 domain-ace: XN--ROVU88B organisation: Amazon Registry Services, Inc. address: 410 Terry Avenue North address: Seattle WA 98109 address: United States of America (the) contact: administrative name: Program Manager, Registry organisation: Amazon Registry Services address: 410 Terry Avenue North address: Seattle WA 98109 address: United States of America (the) phone: +1 206 646 5990 fax-no: +1-206-946-7702 e-mail: arsi-rzm@amazon.com contact: technical name: Howard Eland, Senior Director, DNS Infrastructure Group organisation: Identity Digital Inc. address: 10500 NE 8th Street, Suite 750 address: Bellevue WA 98004 address: United States of America (the) phone: +1.425.298.2200 fax-no: +1.425.671.0020 e-mail: tldtech@identity.digital nserver: V0N0.NIC.XN--ROVU88B 2a01:8840:4a:0:0:0:0:11 65.22.76.11 nserver: V0N1.NIC.XN--ROVU88B 2a01:8840:4b:0:0:0:0:11 65.22.77.11 nserver: V0N2.NIC.XN--ROVU88B 2a01:8840:4c:0:0:0:0:11 65.22.78.11 nserver: V0N3.NIC.XN--ROVU88B 161.232.38.11 2a01:8840:10c:0:0:0:0:11 nserver: V2N0.NIC.XN--ROVU88B 2a01:8840:4d:0:0:0:0:11 65.22.79.11 nserver: V2N1.NIC.XN--ROVU88B 161.232.39.11 2a01:8840:10d:0:0:0:0:11 ds-rdata: 1249 8 2 faecafc5a2a9f88ac34a7d570da61418bc78607db107aa10f150c77022c9b910 whois: whois.nic.xn--rovu88b status: ACTIVE remarks: Registration information: http://www.nic.xn--rovu88b created: 2016-01-29 changed: 2025-06-17 source: IANA