.网址

Overview

• .网址 is an internationalized generic top-level domain (IDN gTLD). The string translates to “website” or “web address” in Simplified Chinese.
• Punycode (ASCII) form: .xn--ses554g
• Intended to provide Chinese-speaking Internet users a native-language way to register and remember web addresses.

History

• .网址 was applied for under ICANN's New gTLD Program.
• The Hu Yi Global application won the contention set in a private auction held by Innovative Auctions in August 2013, competing against Top Level Domain Holdings.
• ICANN issued a Registry Agreement to Hu Yi Global on 16 January 2014.
• The string was delegated to the DNS root zone in April 2014 (records in the source note dates in early April 2014).
• Redelegation of .网址 to KNET Co., Ltd. occurred on 21 January 2015.

Usage and Audience

• Target audience: Chinese-speaking Internet users worldwide, particularly users who prefer native-language (Chinese) domain names and simpler, memorable labels for web addresses.
• Hu Yi Global positioned .网址 as a convenient native-language alternative for users who may have difficulty remembering or typing ASCII/English domain names.
• Application materials referenced CNNIC research and user habits to argue strong demand among Chinese users for native-language IDNs.

Registration Rules

• The applicant (as presented in its application materials) expressed an intention not to impose restrictive registration limits, aiming to encourage broad participation by registrants within legal bounds.
• No specific technical registration periods, character sets, or other numeric restrictions are listed in the provided source material.

SEO and Brand Impact

• The registry's stated rationale emphasizes improved memorability and navigation for Chinese-speaking users by using a commonly recognized native term (“网址”).
• Positioning the TLD as a language-native namespace is intended to support brand recognition and usability for Chinese audiences.

Notable Cases or Examples

• Contention resolved by private auction in August 2013 (Hu Yi Global prevailed over Top Level Domain Holdings).
• Registry Agreement signed 16 January 2014; delegation to the root zone in April 2014; redelegation to KNET Co., Ltd on 21 January 2015.
• Hu Yi Global and its related companies (Guangdong Hu Yi and subsidiaries) were described in the application as experienced providers of domain and intellectual property services in Greater China.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       网址
domain-ace:   XN--SES554G

organisation: KNET Co., Ltd
address:      4, South 4th Street, Zhongguancun
address:      Haidian District
address:      Beijing
address:      China

contact:      administrative
name:         Vice General Manager
organisation: KNET Co., Ltd.
address:      4, South 4th Street, Zhongguancun
address:      Haidian District
address:      Beijing
address:      China
phone:        +86-18610813899
fax-no:       n/a
e-mail:       wangzhi-admin@knet.cn

contact:      technical
name:         Technical Director
organisation: KNET Co., Ltd.
address:      4, South 4th Street, Zhongguancun
address:      Haidian District
address:      Beijing
address:      China
phone:        86-18519852227
fax-no:       N/A
e-mail:       wangzhi-tech@knet.cn

nserver:      A.ZDNSCLOUD.CN 203.99.24.1
nserver:      B.ZDNSCLOUD.CN 203.99.25.1
nserver:      C.ZDNSCLOUD.COM 203.99.26.1
nserver:      D.ZDNSCLOUD.COM 203.99.27.1
nserver:      F.ZDNSCLOUD.CN 116.169.54.111
nserver:      G.ZDNSCLOUD.COM 223.72.199.37
nserver:      I.ZDNSCLOUD.CN 2401:8d00:1:0:0:0:0:1
nserver:      J.ZDNSCLOUD.COM 2401:8d00:2:0:0:0:0:1
ds-rdata:     34994 8 2 5ef0d396751ede7d6b87b3dda8d9ecc7883a45b21c1a8d60fbf0ff92b5c2c445

whois:        whois.nic.xn--ses554g

status:       ACTIVE
remarks:      Registration information: http://nic.xn--ses554g/

created:      2014-03-13
changed:      2024-11-12
source:       IANA