Overview
- TLD: .企业 (ASCII: .xn--vhquv)
- Type: Internationalized Generic Top-Level Domain (IDN gTLD)
- Translation/Meaning: Chinese (Simplified) for “enterprise”, “firm”, “company”
- Intended use: domain namespace for companies, businesses and organizations that market to Mandarin-speaking users
History
- Applicant / Operator: Donuts (applicant listed as Donuts / Dash McCook, LLC). The infobox also lists "Demand Media" in a registry field.
- Application: Applied for under ICANN's New gTLD Program.
- Registry Agreement: Donuts received a Registry Agreement signed by ICANN on 27 August 2013 after passing Initial Evaluation.
- Delegation: The ASCII label .xn--vhquv was delegated into the DNS root zone on 22 August 2014, completing the successful application.
Usage and Audience
- Target audience:
- Businesses and enterprises seeking Mandarin-language domain names.
- Organizations marketing products or services to Mandarin-speaking consumers worldwide.
- Appeal:
- Considered a generic, business-oriented string attractive for branding and local language presence.
- Intended to provide Internet identities and expression for registrants addressing Mandarin-speaking markets.
Registration Rules
- Access and eligibility:
- Donuts stated an intention to keep the TLD broadly available and inclusive, opening registrations to a wide audience rather than restricting eligibility.
- Donuts indicated it will not "artificially deny access, on the basis of identity alone (without legal cause)" to this generic TLD.
- Rights and protections:
- No entity has exclusive rights to second-level names under .企业 according to the application.
- The operator committed to an array of protections against abuse, including measures addressing trademark concerns and fraud prevention.
- Technical and policy details such as allowed characters beyond the IDN form, minimum/maximum registration periods, or specific registration restrictions were not detailed in the provided text.
SEO and Brand Impact
- Brand positioning:
- As a clear, language-specific TLD meaning "enterprise," .企业 is positioned to strengthen brand presence for companies targeting Mandarin speakers.
- The generic nature makes second-level names broadly attractive to businesses and may aid memorability in Chinese-language contexts.
- Security and trust claims:
- Donuts committed to operating the TLD with robust protections and aimed to achieve lower incidence of fraud and abuse than incumbent TLDs, enhancing perceived trustworthiness.
Operator
Binky Moon, LLC
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: 企业
domain-ace: XN--VHQUV
organisation: Binky Moon, LLC
address: c/o Identity Digital Limited
address: 10500 NE 8th Street, Suite 750
address: Bellevue WA 98004
address: United States of America (the)
contact: administrative
name: Vice President, Engineering
organisation: Identity Digital Limited
address: 10500 NE 8th Street, Suite 750
address: Bellevue WA 98004
address: United States of America (the)
phone: +1.425.298.2200
fax-no: +1.425.671.0020
e-mail: tldadmin@identity.digital
contact: technical
name: Senior Director, DNS Infrastructure Group
organisation: Identity Digital Limited
address: 10500 NE 8th Street, Suite 750
address: Bellevue WA 98004
address: United States of America (the)
phone: +1.425.298.2200
fax-no: +1.425.671.0020
e-mail: tldtech@identity.digital
nserver: V0N0.NIC.XN--VHQUV 2a01:8840:1e:0:0:0:0:30 65.22.28.30
nserver: V0N1.NIC.XN--VHQUV 2a01:8840:1f:0:0:0:0:30 65.22.29.30
nserver: V0N2.NIC.XN--VHQUV 2a01:8840:20:0:0:0:0:30 65.22.30.30
nserver: V0N3.NIC.XN--VHQUV 161.232.14.30 2a01:8840:f8:0:0:0:0:30
nserver: V2N0.NIC.XN--VHQUV 2a01:8840:21:0:0:0:0:30 65.22.31.30
nserver: V2N1.NIC.XN--VHQUV 161.232.15.30 2a01:8840:f9:0:0:0:0:30
ds-rdata: 25099 8 2 97139be679993f9bc92729c06a1ce43ae75083580338cf750f15fd2b34737717
whois: whois.nic.xn--vhquv
status: ACTIVE
remarks: Registration information: https://www.identity.digital/
created: 2013-11-25
changed: 2023-09-13
source: IANA
Registrars
