Overview
- .嘉里 is an Internationalized Domain Name (IDN) brand gTLD representing the Kerry (嘉里) brand.
- It was applied for under ICANN's New gTLD Program and is intended to provide an authoritative, brand-controlled internet space for Kerry Group and its affiliates.
- Manager / Applicant: Kerry Trading Co. Limited. Registry provider listed as Verisign.
History
- The string .嘉里 was revealed as part of ICANN's New gTLD Program (Reveal Day: 13 June 2012).
- Status in source material: Proposed. The applicant is Kerry Trading Co. Limited, a Hong Kong–based investment holding company and wholly owned subsidiary of Kerry Group.
- The TLD is categorized as an IDN Brand TLD and was submitted to ICANN as part of the company’s plan to expand and protect its online brand presence.
Usage and Audience
- Intended primary users:
- Kerry Trading Co. Limited, Kerry Group subsidiaries and affiliates, and authorized partners.
- Customers of Kerry Group services and brands.
- Relevant industries associated with Kerry Group (and likely to use the TLD) include hotels, property development (commercial, residential, industrial), logistics, media, commodities trading and industrial manufacturing, with major operations in Hong Kong and China.
- Typical uses described: delivering brand information, services and resources; marketing; customer engagement; and providing an authoritative sign of brand authenticity.
Registration Rules
- .嘉里 is intended to operate as a restricted registry. Kerry Trading Co. Limited will create and control domain spaces under the TLD.
- Domain registrants are expected to be Kerry Group entities, affiliates and partners authorized by Kerry Trading, to ensure brand authenticity.
- The application indicates that second- and third-level domains can be utilized for marketing and customer engagement under the controlled registry model.
SEO and Brand Impact
- The stated goals for .嘉里 emphasize strengthening Kerry Group’s online brand presence and building consumer trust.
- The TLD is presented as a way to signal brand authenticity and provide a convenient, authoritative namespace for Kerry-related services and communications.
- Positioning the TLD as brand-controlled aims to enhance trustworthiness and reduce ambiguity for users seeking official Kerry resources online.
Operator
Kerry Trading Co. Limited
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: 嘉里
domain-ace: XN--W4RS40L
organisation: Kerry Trading Co. Limited
address: 31/F Kerry Centre
address: 683 King’s Road
address: Quarry Bay
address: Hong Kong
contact: administrative
name: Legal Executive
organisation: Kerry Trading Co. Limited
address: 31/F Kerry Centre
address: 683 King’s Road
address: Quarry Bay
address: Hong Kong
phone: +852 2525 7211
e-mail: ngtld-kerry1@cscinfo.com
contact: technical
name: Registry Customer Service
organisation: Verisign, Inc.
address: 12061 Bluemont Way
address: Reston VA 20190
address: United States of America (the)
phone: +1-703-925-6999
fax-no: +1-703-948-3978
e-mail: info@verisign-grs.com
nserver: AC1.NSTLD.COM 192.42.173.30 2001:500:120:0:0:0:0:30
nserver: AC2.NSTLD.COM 192.42.174.30 2001:500:121:0:0:0:0:30
nserver: AC3.NSTLD.COM 192.42.175.30 2001:500:122:0:0:0:0:30
nserver: AC4.NSTLD.COM 192.42.176.30 2001:500:123:0:0:0:0:30
ds-rdata: 37725 8 2 b8b0d86894f8635a37f163cf24737b3887b325594d58620764f04e99c1ec9287
whois: whois.nic.xn--w4rs40l
status: ACTIVE
remarks: Registration information: http://www.kerryprops.com
created: 2016-02-05
changed: 2023-01-19
source: IANA
