Overview
- .yahoo is a Brand gTLD applied for and delegated through ICANN's New gTLD Program.
- It represents the Yahoo brand and was intended to create a dedicated namespace for Yahoo products and services.
- The registry/management arrangements in source material reference Yahoo (Yahoo Domain Services, a Yahoo subsidiary) as the manager; an infobox entry also lists Neustar as the registry provider.
- The registry is described as a standard (non-community) registry.
History
- Applied for as part of ICANN's New gTLD Program (application reveal referenced 13 June 2012).
- Delegated to the DNS root zone on 13 February 2016.
- Applicant materials state Yahoo! Inc. (through Yahoo Domain Services Inc.) would manage .yahoo and build/operate the registry.
Usage and Audience
- Intended users: Yahoo itself and its affiliates.
- Purpose: to provide a controlled, brand-specific space where customers and internet users can find .yahoo products and services in a targeted manner.
- The registry was planned as a standard, centrally controlled namespace (not community-based).
Registration Rules
- Registrations are restricted: only Yahoo! and its affiliates will be able to register second-level domain names in the .yahoo registry (per the applicant's statement).
- Other registration details such as allowed characters, minimum/maximum registration periods, or pricing are not specified in the provided source.
SEO and Brand Impact
- As a brand TLD controlled by Yahoo, .yahoo is presented as a way to reinforce brand identity and offer a trusted namespace under Yahoo's control.
- The applicant's materials claim the TLD will reduce risks of corruption, security issues, or false/inaccurate information by centralizing control with the brand owner.
Operator
Yahoo Inc.
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: YAHOO
organisation: Yahoo Inc.
address: 701 First Avenue
address: Sunnyvale CA 94089
address: United States of America (the)
contact: administrative
name: Domain Admin
organisation: OATH INC
address: 701 First Avenue
address: Sunnyvale CA 94089
address: United States of America (the)
phone: +1 212 206 4400
e-mail: ngtld-oath@cscglobal.com
contact: technical
name: Howard Eland, Senior Director, DNS Infrastructure Group
organisation: Identity Digital Inc.
address: 10500 NE 8th Street, Suite 750
address: Bellevue WA 98004
address: United States of America (the)
phone: +1.425.298.2200
fax-no: +1.425.671.0020
e-mail: tldtech@identity.digital
nserver: V0N0.NIC.YAHOO 2a01:8840:6a:0:0:0:0:26 65.22.108.26
nserver: V0N1.NIC.YAHOO 2a01:8840:6b:0:0:0:0:26 65.22.109.26
nserver: V0N2.NIC.YAHOO 2a01:8840:6c:0:0:0:0:26 65.22.110.26
nserver: V0N3.NIC.YAHOO 161.232.32.26 2a01:8840:108:0:0:0:0:26
nserver: V2N0.NIC.YAHOO 2a01:8840:6d:0:0:0:0:26 65.22.111.26
nserver: V2N1.NIC.YAHOO 161.232.33.26 2a01:8840:109:0:0:0:0:26
ds-rdata: 64675 8 2 674c472960577338b3372085bb0a35e23308226578f018401a20914d4c928ad4
whois: whois.nic.yahoo
status: ACTIVE
remarks: Registration information: http://nic.yahoo
created: 2016-01-29
changed: 2024-07-25
source: IANA
