Generic top-level domainsIDNDNSSEC
Overview
- .yamaxun is a Brand gTLD created under ICANN's New gTLD Program.
- The string is associated with Amazon and described as a dedicated platform to protect the company's brand and reputation.
- TLD type: gTLD; TLD subtype: brand; TLD status: Delegated.
History
- Amazon applied for the string during ICANN's New gTLD Program (Reveal Day referenced 13 June 2012).
- The string was delegated to the DNS Root Zone on October 07, 2015.
- Registry information in the source lists Neustar and identifies Amazon as the TLD's brand/owner.
Usage and Audience
- Intended audience: Amazon and its affiliated services and operations as a branded namespace.
- The applicant's description emphasizes use as a platform for Amazon's online communication, interaction, and innovation.
Registration Rules
- The applicant stated the mission of the .YAMAXUN registry as:
- To provide a unique and dedicated platform for Amazon while protecting the integrity of its brand and reputation.
- To provide Amazon additional controls over its technical architecture, offering a stable and secure foundation for online communication and interaction.
- To provide Amazon a platform for innovation.
- To enable Amazon to protect its intellectual property rights.
SEO and Brand Impact
- As a declared brand gTLD, .yamaxun is positioned primarily for brand protection and corporate use by Amazon.
- The stated goals emphasize controlling technical architecture, safeguarding intellectual property, and reinforcing brand reputation, which are central to brand-domain strategy and positioning.
Operator
Amazon Registry Services, Inc.
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: YAMAXUN organisation: Amazon Registry Services, Inc. address: 410 Terry Avenue North address: Seattle WA 98109 address: United States of America (the) contact: administrative name: Program Manager, Registry organisation: Amazon Registry Services, Inc. address: 410 Terry Avenue North address: Seattle WA 98109 address: United States of America (the) phone: +1 206 646 5990 fax-no: +12069467702 e-mail: arsi-rzm@amazon.com contact: technical name: TLD Registry Services Technical organisation: Nominet address: Minerva House address: Edmund Halley Road address: Oxford Science Park address: Oxford OX4 4DQ address: United Kingdom of Great Britain and Northern Ireland (the) phone: +44.1865332211 e-mail: registrytechnical@nominet.uk nserver: DNS1.NIC.YAMAXUN 213.248.218.88 2a01:618:402:0:0:0:0:88 nserver: DNS2.NIC.YAMAXUN 103.49.82.88 2401:fd80:402:0:0:0:0:88 nserver: DNS3.NIC.YAMAXUN 213.248.222.88 2a01:618:406:0:0:0:0:88 nserver: DNS4.NIC.YAMAXUN 2401:fd80:406:0:0:0:0:88 43.230.50.88 nserver: DNSA.NIC.YAMAXUN 156.154.100.3 2001:502:ad09:0:0:0:0:3 nserver: DNSB.NIC.YAMAXUN 156.154.101.3 2001:502:2eda:0:0:0:0:3 nserver: DNSC.NIC.YAMAXUN 156.154.102.3 2610:a1:1009:0:0:0:0:3 nserver: DNSD.NIC.YAMAXUN 156.154.103.3 2610:a1:1010:0:0:0:0:3 ds-rdata: 24775 8 2 fd24cfe326a910cbb3f11cddc381abc7e296bd29e75dac6de13b4b5dbb130ea7 whois: status: ACTIVE remarks: Registration information: http://www.nic.yamaxun created: 2015-09-10 changed: 2025-02-14 source: IANA