Overview
- .yandex is a brand gTLD applied for under ICANN's New gTLD Program and intended to represent the Yandex corporate identity on the Internet.
- The TLD's purpose is to provide a global, consistent identity for .yandex and related Yandex institutions and services, and to limit registrations to support that purpose.
History
- Applied as part of ICANN's New gTLD Program (application revealed on 13 June 2012).
- Delegated to the DNS Root Zone on 18 July 2014.
- Source material identifies YANDEX, LLC as the manager/registry for the string; the registry backend is listed as Neustar in the provided template.
Usage and Audience
- Intended primary users:
- YANDEX, LLC itself and closely affiliated or related organizations.
- Yandex-operated services and brands (examples from the applicant's description include Yandex.Mail, Yandex.Maps, Yandex.News, Yandex.Market).
- Geographic and market context noted in the application: Yandex operates chiefly in Russia and also in Ukraine, Kazakhstan, Belarus and Turkey; the TLD is meant to serve Yandex's global and local service identity.
Registration Rules
- The applicant states an intention to limit registrations:
- Domains may be reserved for exclusive use by Yandex or for use by closely affiliated organizations.
- .yandex may be the sole registrant of domains within the TLD.
- Registry governance is intended to limit confusion and enhance user experience by controlling domain name allocation.
SEO and Brand Impact
- .yandex is explicitly positioned as a corporate/brand TLD to provide a consistent global identity for Yandex services.
- Controlling registrations and centralizing brand presence under .yandex is intended to strengthen brand integrity, reduce user confusion, and preserve trust in Yandex-operated services.
Operator
YANDEX LLC
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: YANDEX
organisation: YANDEX LLC
address: Lva Tolstogo 16
address: Moscow 119021
address: Russian Federation (the)
contact: administrative
name: Sadchenko Alexander
organisation: YANDEX LLC
address: Lva Tolstogo 16
address: Moscow 119021
address: Russian Federation (the)
phone: +7(495)739-70-00
fax-no: +7(495)739-70-01
e-mail: hostmaster@yandex.net
contact: technical
name: Francisco Obispo
organisation: Tucows.com, Co.
address: 96 Mowat Avenue
address: Toronto ON M6K3M1
address: Canada
phone: +1 (416) 535-0123
e-mail: trs-ops@tucows.com
nserver: NS01.TRS-DNS.COM 2620:57:4001:0:0:0:0:1 64.96.1.1
nserver: NS01.TRS-DNS.INFO 185.159.198.3 2620:10a:80ab:0:0:0:0:3
nserver: NS01.TRS-DNS.NET 2620:57:4002:0:0:0:0:1 64.96.2.1
nserver: NS01.TRS-DNS.ORG 185.159.197.3 2620:10a:80aa:0:0:0:0:3
ds-rdata: 50324 13 2 3f25b6eaf2b08861672673779cb294ce5154337b250da78fb9ed949a997c38df
whois: whois.nic.yandex
status: ACTIVE
remarks: Registration information: http://www.yandex.ru/
created: 2014-07-10
changed: 2025-05-20
source: IANA
