.yodobashi

Overview

• .yodobashi is a brand gTLD introduced through ICANN's New gTLD Program.
• It is intended as a restricted, authoritative internet space for YODOBASHI CAMERA CO., LTD. and its affiliates to promote brand identity and authenticity.
• Registry operator information in source materials lists Verisign; management/registry responsibility is associated with YODOBASHI CAMERA CO., LTD.

History

• The .yodobashi string was delegated to the DNS Root Zone on 19 February 2015.
• The application for .yodobashi succeeded as part of ICANN's new gTLD round and was proposed and operated by YODOBASHI CAMERA CO., LTD.

Usage and Audience

• Primary users: YODOBASHI CAMERA CO., LTD., its affiliates and authorized entities associated with the Yodobashi brand.
• Purpose:
  • Provide information, services and resources about Yodobashi's electronics products.
  • Offer an authoritative, brand-authentic space for communication, marketing and e‑commerce.
• Company context from the application:
  • Yodobashi is a Japanese electronics retail group offering over 850,000 items.
  • Founded in 1960 (renamed in 1974); first store opened in Tokyo in 1975; operates 21 large retail stores with about 4,800 employees.
  • Operates a large online shopping site reportedly receiving over 10 million customer visits daily (as stated in the application).
  • In 2011 Yodobashi was cited as the 12th largest company in Japanese retail by sales, with net profits of 61 billion yen.

Registration Rules

• .yodobashi is operated as a restricted registry under Yodobashi's control.
• YODOBASHI CAMERA CO., LTD. can create and control domain spaces within .yodobashi and delegate second- and third-level names for communication and marketing.
• The TLD is intended to provide brand-assured domains; eligibility is governed by Yodobashi's restriction and authorization policies (specific registration periods and character rules were not detailed in the provided content).

SEO and Brand Impact

• The .yodobashi gTLD is explicitly positioned to promote brand authenticity, consumer trust, convenience and utility.
• Using a brand-specific TLD like .yodobashi helps signal authoritative origin and may improve user trust and clarity in marketing and e‑commerce contexts.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       YODOBASHI

organisation: YODOBASHI CAMERA CO.,LTD.
address:      20-1 3-chome Kita-Shinjyuku
address:      Shinjyuku-ku Tokyo 169-8585
address:      Japan

contact:      administrative
name:         Representative Director
organisation: GMO Registry, Inc.
address:      26-1 Sakuragaoka-cho
address:      Shibuya-ku Tokyo 1508512
address:      Japan
phone:        +81-3-5456-1601
fax-no:       +81-3-3780-5239
e-mail:       newgtld@gmoregistry.com

contact:      technical
name:         Director
organisation: GMO Registry, Inc.
address:      26-1 Sakuragaoka-cho
address:      Shibuya-ku Tokyo 1508512
address:      Japan
phone:        +81-3-5456-1601
fax-no:       +81-3-3780-5239
e-mail:       newgtld@gmoregistry.com

nserver:      A.GMOREGISTRY.NET 2001:dcd:1:0:0:0:0:4 37.209.192.4
nserver:      B.GMOREGISTRY.NET 2001:dcd:2:0:0:0:0:4 37.209.194.4
nserver:      K.GMOREGISTRY.NET 37.209.196.4
nserver:      L.GMOREGISTRY.NET 2001:dcd:4:0:0:0:0:4 37.209.198.4
ds-rdata:     40387 8 2 f2a6e4458136145067fca10141180bac9fd4ca768908707d98e5e2412039a1e3

whois:        whois.nic.gmo

status:       ACTIVE
remarks:      Registration information: http://www.gmoregistry.com/en/

created:      2015-02-13
changed:      2019-08-20
source:       IANA