.yoga

Overview

• .yoga is a generic top-level domain (gTLD) proposed through ICANN's New gTLD Program.
• The string is intended to signal affiliation with yoga-related activities and services.
• Target audience includes yoga teachers, studios, bloggers, and equipment vendors.

History

• .yoga was delegated to the DNS Root Zone on 15 October 2014.
• A Registry Agreement for .yoga was signed by ICANN on 29 May 2014 after the application passed Initial Evaluation.
• The successful applicant and current registry operator is Top Level Domain Holdings Ltd. (TLDH).
• Donuts (Victor Falls, LLC) and Uniregistry were previous applicants; both withdrew after a private auction in April 2014 administered by Applicant Auction, with TLDH winning the contention.
• TLDH submitted a Public Interest Commitment (PIC) as part of its application.
• TLDH announced a funding agreement (reported 26 February 2013) of up to $15 million intended to be used in the case of an auction for a specific TLD; the announcement relates to the company's auction funding strategy.

Usage and Audience

• Intended users:
  • Yoga teachers and instructors
  • Yoga studios and schools
  • Yoga bloggers and publishers
  • Vendors of yoga equipment and related products
• Marketing position: promoted as a short, memorable domain that immediately signals a connection to yoga before a user visits a site or opens an email.

Registration Rules

• Designation: Open gTLD (available for general registration by the public, per the gTLD classification noted in the application).
• Registry operator: Top Level Domain Holdings Ltd.
• Applicant commitments: TLDH submitted a Public Interest Commitment as part of its application process.

SEO and Brand Impact

• Brand positioning: .yoga is promoted as a domain that creates an instant association with yoga, aiding memorability and signaling relevance for yoga-focused brands and individuals.
• Use case emphasis: useful for identity and marketing of yoga-related businesses, practitioners, and content creators.

Notable Cases or Examples

• The gTLD is explicitly marketed to teachers, studios, bloggers, and equipment vendors as a succinct, on-brand domain choice for the yoga community.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       YOGA

organisation: Registry Services, LLC
address:      100 S. Mill Ave, Suite 1600
address:      Tempe AZ 85281
address:      United States of America (the)

contact:      administrative
name:         IANA Contact
organisation: GoDaddy Registry
address:      100 S. Mill Ave, Suite 1600
address:      Tempe AZ 85281
address:      United States of America (the)
phone:        +1 480-505-8800
fax-no:       +1 480-624-2546
e-mail:       iana@registry.godaddy

contact:      technical
name:         IANA Contact
organisation: GoDaddy Registry
address:      100 S. Mill Ave, Suite 1600
address:      Tempe AZ 85281
address:      United States of America (the)
phone:        +1 480-505-8800
fax-no:       +1 480-624-2546
e-mail:       iana@registry.godaddy

nserver:      A.NIC.YOGA 2001:dcd:1:0:0:0:0:10 37.209.192.10
nserver:      B.NIC.YOGA 2001:dcd:2:0:0:0:0:10 37.209.194.10
nserver:      C.NIC.YOGA 2001:dcd:3:0:0:0:0:10 37.209.196.10
nserver:      X.NIC.YOGA 156.154.172.82 2610:a1:1074:0:0:0:1:82
nserver:      Y.NIC.YOGA 156.154.173.82 2610:a1:1075:0:0:0:1:82
nserver:      Z.NIC.YOGA 156.154.174.82 2610:a1:1076:0:0:0:1:82
ds-rdata:     49771 8 2 1cd19ff5b29eb880307e17a1168afcdd493da3b36a34242ffc91eb1e8e3882ec

whois:        whois.nic.yoga

status:       ACTIVE
remarks:      Registration information: http://nic.yoga/

created:      2014-08-15
changed:      2024-04-17
source:       IANA