About .you domain
.you is a generic top-level domain (gTLD) operated by Amazon Registry Services, Inc. It was delegated to the root zone in March 2016 as part of ICANN's New gTLD Program. The registry is a brand TLD, meaning it is operated by and for the use of its corporate parent. The extension was originally contested by another major applicant, who later withdrew, leaving Amazon as the sole registry operator.
Who can register .you domain
Registration for .you domains is not open to the general public. This is a closed, or "dot-brand," TLD intended primarily for use by the registry operator, Amazon, and its affiliated entities. Domain names are allocated internally by the registry for its own projects, services, or initiatives. There is no commercial registration process available through standard domain name registrars.
How to register .you domain
As a closed brand TLD, .you domains are not allocated through a commercial registrar sales process. Instead, the registry operator, Amazon, controls all delegation and assignment of domain names under this extension. The allocation process is internal to the company, with domains likely issued for specific corporate uses, such as marketing campaigns or internal services. There is no public mechanism for external entities or individuals to apply for or purchase a .you domain name.
Typical uses of .you domain
The .you extension is a brand TLD, so its use is intrinsically linked to its registry operator. Domains under .you are typically used by Amazon for its own online properties, initiatives, or services. This allows the company to create memorable, branded web addresses that align directly with its corporate identity, such as for specific product launches or customer engagement campaigns. The choice of this TLD over a generic alternative like .com signals an official, controlled presence from the brand itself.
Tips for registering .you domain
- This is a closed registry; domains are not available for public registration or purchase.
- There is no public pricing, renewal policy, or registration term for this TLD.
- Standard add-ons like WHOIS privacy or transfer policies do not apply, as all domains are managed internally by the registry.
- Dispute policies are governed by the registry's internal procedures rather than public policies like UDRP.
Frequently asked questions about .you domain
How much does it cost to register and renew a .you domain?
As of today, .you domains start from $16.50/yr on NameBeta, with prices ranging up to $34.99/yr across 12 registrars. See the registrar comparison table on this page for live prices.Which registrars support .you domains?
NameBeta tracks 12 registrars that support .you domain registration, with the cheapest option at $16.50/yr. Full list on this page.Who operates .you domain?
The registry for .you domains is Amazon Registry, administered by Amazon Registry Services, Inc..
Who can register a .you domain?
.you domains are not available for public registration. This TLD is a closed brand extension operated exclusively by Amazon for its own use. Eligibility is restricted to the registry operator and its designated affiliates, with no pathway for external individuals or organizations to register a domain.
Can I transfer a .you domain between registrars?
Inter-registrar transfers are not applicable for .you domains. Since the TLD is a closed registry operated by Amazon, all domain names are held and managed internally by the registry. There is no mechanism to transfer a .you domain between registrars or to a different registrant outside of the registry's internal control.
Can I backorder or purchase a premium .you domain?
No, you cannot backorder or purchase any .you domain, including those that might be considered premium. The entire namespace is controlled by the Amazon registry and is not offered for sale on the secondary market or through any domain aftermarket services. All domains are allocated for the registry's private use.
What happens if Amazon decides not to use a .you domain?
If the registry operator chooses not to use a specific .you domain, it would remain under their control and not be released for public registration. The registry may choose to let it remain inactive, repurpose it for another internal use, or remove it from the DNS entirely. There is no process for the domain to become available to the public.
Are there any public sunrise or trademark protection periods for .you?
There were no public sunrise or trademark protection periods for .you. As a brand TLD applied for and operated by Amazon, the standard ICANN requirements for sunrise periods were not applicable. The registry manages trademark considerations internally according to its own policies.
