Generic top-level domainsIDNDNSSEC
Overview
- .zappos is a brand gTLD created for Zappos, a subsidiary of Amazon.
- Delegated to the DNS Root Zone under ICANN's New gTLD Program, the string is intended as a dedicated platform for the Zappos brand.
- Registry operator: Amazon. Registry services are listed as Neustar in registry metadata.
History
- Applied for as part of ICANN's New gTLD Program (application details were part of the program's application process and related public materials).
- .zappos was delegated to the Root Zone on 3 May 2016.
Usage and Audience
- Intended audience: Zappos as a brand and its customers within online apparel and footwear retail.
- Zappos (established 1999) is presented in the application as a leading online destination for clothing and shoes, showcasing millions of products from many brands.
- The gTLD is positioned as a platform for Zappos-specific services, communications and brand experiences.
Registration Rules
- The applicant defined the mission of the .zappos registry as providing a unique, dedicated platform for Zappos while protecting the integrity of its brand and reputation.
- Stated registry goals (applicant-provided):
- Provide Zappos with additional controls over its technical architecture for a stable and secure foundation.
- Offer a platform for innovation specific to Zappos.
- Enable protection of Zappos' intellectual property rights.
SEO and Brand Impact
- The .zappos gTLD is explicitly positioned as a brand-management tool to protect brand integrity and reputation.
- As a brand TLD operated by Amazon for Zappos, it is intended to strengthen direct brand association and provide the brand owner greater operational and intellectual-property control over its namespace.
Operator
Amazon Registry Services, Inc.
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: ZAPPOS organisation: Amazon Registry Services, Inc. address: 410 Terry Avenue North address: Seattle WA 98109 address: United States of America (the) contact: administrative name: Program Manager, Registry organisation: Amazon Registry Services, Inc. address: 410 Terry Avenue North address: Seattle WA 98109 address: United States of America (the) phone: +1 206 646 5990 fax-no: +1 206 946 7702 e-mail: arsi-rzm@amazon.com contact: technical name: TLD Registry Services Technical organisation: Nominet address: Minerva House address: Edmund Halley Road address: Oxford Science Park address: Oxford OX4 4DQ address: United Kingdom of Great Britain and Northern Ireland (the) phone: +44.1865332211 e-mail: registrytechnical@nominet.uk nserver: DNS1.NIC.ZAPPOS 213.248.218.52 2a01:618:402:0:0:0:0:52 nserver: DNS2.NIC.ZAPPOS 103.49.82.52 2401:fd80:402:0:0:0:0:52 nserver: DNS3.NIC.ZAPPOS 213.248.222.52 2a01:618:406:0:0:0:0:52 nserver: DNS4.NIC.ZAPPOS 2401:fd80:406:0:0:0:0:52 43.230.50.52 nserver: DNSA.NIC.ZAPPOS 156.154.100.3 2001:502:ad09:0:0:0:0:3 nserver: DNSB.NIC.ZAPPOS 156.154.101.3 2001:502:2eda:0:0:0:0:3 nserver: DNSC.NIC.ZAPPOS 156.154.102.3 2610:a1:1009:0:0:0:0:3 nserver: DNSD.NIC.ZAPPOS 156.154.103.3 2610:a1:1010:0:0:0:0:3 ds-rdata: 36265 8 2 a8426c392c1c10535d73c70c91860ab821ce7ccfbec9567ed6c015c0c3541ca7 whois: status: ACTIVE remarks: Registration information: http://www.nic.zappos created: 2016-05-19 changed: 2025-02-14 source: IANA