About .zappos domain
.zappos is a brand gTLD (generic Top-Level Domain) delegated to the root zone on 3 May 2016 as part of ICANN's New gTLD Program. The registry operator is Amazon, and the technical backend registry services are provided by Neustar. Its stated purpose as a domain product is to provide a dedicated and secure online platform for the Zappos brand, enhancing its control over its technical architecture and intellectual property.
Who can register .zappos domain
Registration for .zappos domains is not open to the public. This TLD is a closed, single-registrant brand TLD, meaning the registry operator, Amazon (on behalf of its subsidiary Zappos), is the sole entity eligible to register second-level domains. There is no commercial registration process for external parties.
How to register .zappos domain
.zappos is a brand TLD allocated exclusively for the registry operator's own use. Domains are not issued through commercial registrars or a public registration process. The allocation of second-level domains is managed internally by Amazon/Zappos for its own corporate and brand purposes. Requests for domains are not accepted from external entities, and there is no public application or delegation process.
Typical uses of .zappos domain
.zappos domains are used exclusively by the Zappos brand and its parent company, Amazon. The extension serves as a dedicated platform for Zappos's online presence, typically for official websites, marketing campaigns, and internal services that reinforce brand identity. It is chosen to create a secure, branded namespace distinct from generic extensions like .com, allowing for greater control over user experience and brand integrity.
Tips for registering .zappos domain
- As a closed brand TLD, there is no public registration, and therefore no associated pricing, renewal terms, or WHOIS privacy services for external registrants.
- All domains are registered and managed directly by the registry operator for its exclusive use.
- The TLD is governed by the registry's internal policies, not by standard ICANN consensus policies like the UDRP that apply to open TLDs.
Frequently asked questions about .zappos domain
Who operates .zappos domain?
The registry for .zappos domains is Amazon Registry, administered by Amazon Registry Services, Inc..
Who can register a .zappos domain?
Only the registry operator, Amazon (on behalf of its subsidiary Zappos), can register domains under .zappos. This is a single-registrant, "dot-brand" TLD, meaning it is closed to the general public and other commercial entities. There is no process for third-party entities or individuals to apply for or purchase these domains through any registrar.
Can I transfer a .zappos domain between registrars?
Inter-registrar transfer is not applicable for .zappos domains, as all domains are held by a single registry operator. Since there is no public registration market, standard transfer procedures like the Authorization Code (EPP code) process do not exist for this TLD. Any internal reassignment of domains would be managed within Amazon's own corporate infrastructure.
Can I register a .zappos domain if I have a trademark for "Zappos"?
No, trademark ownership does not grant registration rights for .zappos domains. The TLD is a closed brand space reserved solely for use by the Amazon/Zappos corporate entity. Even during the initial application phase, there was no Sunrise period for trademark holders, as the registry applied as a "single registrant" TLD intended for exclusive internal use.
What dispute policies apply to .zappos domains?
Standard ICANN dispute resolution policies like the Uniform Domain-Name Dispute-Resolution Policy (UDRP) do not apply because the TLD is not open to third-party registrations. Any potential disputes would be internal matters handled by Amazon. The registry's application stated one of its goals was to protect the Zappos brand's intellectual property rights through exclusive control of the namespace.
Will .zappos domains ever become available for public registration?
It is highly unlikely. The TLD was applied for and delegated specifically as a brand TLD for the exclusive use of the registry operator. Changing this fundamental, closed-registry model would require the registry to submit a formal change request to ICANN, which is a complex and public process not typically undertaken by dot-brand operators.