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    • .zara

    Generic top-level domainsIDNDNSSEC

    Overview

    • .zara is a brand generic top-level domain (gTLD) created for the Zara brand and operated within ICANN's New gTLD Program.
    • The string was applied for and delegated as a Dot Brand single-entity registry operated by Industria de Diseño Textil, S.A. (Inditex).
    • The registry operator listed is Afilias and the TLD is classified as a brand gTLD (tld_subtype: brand).

    History

    • Application reveal: 13 June 2012 (New gTLD applied-for strings reveal day).
    • Delegation: The .zara string was delegated to the DNS Root Zone on 27 October 2015.
    • Operator / manager: Industria de Diseño Textil, S.A. (Inditex) is the manager of the TLD; Afilias is listed as the registry service provider.

    Usage and Audience

    • Intended audience: internal use by the Inditex group and its wholly owned subsidiaries for the Zara brand.
    • Primary purpose: secure and manage Zara's online namespace, supporting corporate communications and brand operations rather than broad commercial domain sales.
    • The registry is described as a single-entity "Dot Brand" registry established by and for members of the Inditex group.

    Registration Rules

    • Eligibility: Registrants must be recognised as a bona fide member of the Inditex Group of companies, an employee, or a subsidiary.
    • Registration process: four-step process consisting of:
      • Eligibility Confirmation
      • Naming Convention check
      • Acceptable Use review
      • Registration
    • Transfer and assignment restrictions:
      • Domains in the .zara registry cannot be assigned to third parties except with approval from the Inditex Domain Name Management team.
      • The Inditex Domain Name Management team may revoke a domain if doing so serves the group's commercial or strategic interests.
    • Policy management: an Inditex Domain Management Policy defines rules for eligibility, acceptable use, allocation, and dispute resolution and is intended to be updated as needed and aligned with applicable ICANN consensus policies.

    SEO and Brand Impact

    • Success metrics: Inditex stated that the success of the .zara registry will be judged primarily by the security and stability it brings to Inditex's communications and by enhancement to the Zara brand's equity, rather than by the number of registrations or registration revenue.
    • Brand positioning: as a Dot Brand gTLD, .zara is positioned as a controlled namespace to protect and centralise Zara's digital identity.

    Notable Cases or Examples

    • Relationship to Inditex: .zara is part of Inditex's domain strategy covering its brands. Inditex's major brands mentioned in the application include:

      • Zara
      • Pull & Bear
      • Massimo Dutti
      • Bershka
      • Stradivarius
      • Oysho
      • Zara Home
      • Uterqüe

    • The application materials highlight Zara as Inditex's most prominent brand (64.8% of group sales in 2011) and note the group's global retail and online presence as rationale for the dedicated brand TLD.

    Operator

    Industria de Diseño Textil, S.A. (INDITEX, S.A.)

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       ZARA

organisation: Industria de Diseño Textil, S.A. (INDITEX, S.A.)
address:      Avenida de la Diputación, Edificio Inditex
address:      Arteixo A Coruña 15142
address:      Spain

contact:      administrative
name:         IP Director
organisation: Industria de Diseño Textil, S.A.
address:      Avenida de la Diputación, Edificio Inditex
address:      Arteixo A Coruña 15142
address:      Spain
phone:        +34.981.185400
fax-no:       +34.981.185496
e-mail:       domain@inditex.com

contact:      technical
name:         Senior Director, DNS Infrastructure Group
organisation: Afilias
address:      300 Welsh Road
address:      Building 3, Suite 105
address:      Horsham PA 19044
address:      United States of America (the)
phone:        +1 215.706.5700
fax-no:       +1 215.706.5701
e-mail:       tld-tech-poc@afilias.info

nserver:      A0.NIC.ZARA 2a01:8840:e2:0:0:0:0:33 65.22.232.33
nserver:      A2.NIC.ZARA 2a01:8840:e5:0:0:0:0:33 65.22.235.33
nserver:      B0.NIC.ZARA 2a01:8840:e3:0:0:0:0:33 65.22.233.33
nserver:      C0.NIC.ZARA 2a01:8840:e4:0:0:0:0:33 65.22.234.33
ds-rdata:     40147 8 2 2e4669652e0c3b84007e43707f8354c94afd6f929a5152524bedbaa6f009dafa

whois:        whois.nic.zara

status:       ACTIVE
remarks:      Registration information: http://www.zara.com

created:      2015-09-10
changed:      2023-08-04
source:       IANA