Generic top-level domainsIDNDNSSEC
Overview
.zuerich is a geographic gTLD (GeoTLD) applied for under ICANN's New gTLD Program to represent the Canton and city of Zurich, Switzerland. The applied-for string "ZUERICH" reflects the phonetic spelling of the German name "Zürich" (the umlaut ü is commonly replaced with "ue" in ASCII). The TLD is intended as an online branding and communications space for the Zurich region.
History
- Applied for during ICANN's New gTLD Program (Reveal Day referenced 13 June 2012).
- The string was delegated to the DNS Root Zone and marked as implemented on 22 December 2014.
- TLD type: gTLD (geo). Priority number in application records: 1653.
- Registry listed: KSRegistry.
- Manager / sponsoring authority: Government of Zurich (the Canton of Zurich).
Usage and Audience
- Primary operator and initial registrant: the Canton of Zurich (the government).
- Intended audiences:
- Canton and city governmental departments and municipalities
- Cultural and artistic organizations in Zurich
- Tourism organizations and related services
- Local businesses, academic and scientific institutions
- Individuals or companies worldwide that interact with the Canton of Zurich
- Purpose: provide a branded, authoritative online space for information about Zurich, promote tourism, local industry, culture and the region's reputation.
Registration Rules
- The Canton of Zurich will reserve all domain names under .zuerich initially and will be the only authorized registrant.
- The Canton may later license registrations or the use of second-level names to affiliates such as government departments, cultural organizations, transportation authorities, or other authorized entities.
- Enforcement and verification of authorized registrants will be implemented via the applicable Registry–Registrar agreements; registrars offering .zuerich will be provided information to verify applicant authorization.
SEO and Brand Impact
- The .zuerich TLD is explicitly positioned as a branding vehicle for the Zurich region under the ISDM (Integriertes Standort-und Destinationmarketing) strategy introduced by the Canton, the City of Zurich and Zürich Tourismus.
- Goals cited in the application include:
- Unique and permanent positioning of the .zuerich namespace
- Preserving and enhancing the reputation of the Zurich brand
- Providing a single, authoritative entry point for information about Zurich to support marketing, tourism and investment
- The TLD is intended to signal official, region-specific content and to serve as a trusted, recognizable namespace for Zurich-related organizations and services.
Operator
Kanton Zürich (Canton of Zurich)
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: ZUERICH organisation: Kanton Zürich (Canton of Zurich) address: Neumuehlequai 10 address: Zurich Zurich CH-8090 address: Switzerland contact: administrative name: Head of Communications organisation: Kanton Zürich (Canton of Zurich) address: Neumuehlequai 10 address: Zurich Zurich CH-8090 address: Switzerland phone: +41.432594939 fax-no: +41.432595104 e-mail: registry@dotzuerich.ch contact: technical name: CTO organisation: CentralNic address: Saddlers House, 4th Floor address: 44 Gutter Lane address: London EC2V 6BR address: United Kingdom of Great Britain and Northern Ireland (the) phone: +44 20 33 88 0600 fax-no: +44 20 33 88 0601 e-mail: tld.ops@centralnic.com nserver: A.NIC.ZUERICH 194.169.218.107 2001:67c:13cc:0:0:0:1:107 nserver: B.NIC.ZUERICH 185.24.64.107 2a04:2b00:13cc:0:0:0:1:107 nserver: C.NIC.ZUERICH 212.18.248.107 2a04:2b00:13ee:0:0:0:0:107 nserver: D.NIC.ZUERICH 212.18.249.107 2a04:2b00:13ff:0:0:0:0:107 ds-rdata: 7399 8 2 69407fe45988e2c569855c70330a24520db734481082c668317e8bbb764551d3 ds-rdata: 48857 8 2 c64fde4469567966aa2300c152df46bd230916a54f5bf936083ef79eb894c157 whois: whois.nic.zuerich status: ACTIVE remarks: Registration information: https://nic.zuerich created: 2014-12-18 changed: 2023-10-16 source: IANA