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    • .bond

    Generic top-level domainsIDNDNSSEC

    Overview

    .bond is a branded generic top-level domain (gTLD) that was proposed under ICANN's New gTLD Program by Bond University Limited. The string was intended as an authoritative, restricted Internet space for Bond University’s information, services and resources. The TLD later came to be marketed to the general public by the registry ShortDot SA.

    History

    • Proposed in ICANN's New gTLD Program; Reveal Day for applied-for strings occurred on 13 June 2012.
    • Original applicant: Bond University Limited.
    • Template metadata indicates the TLD status as "Delegated" and lists registry/priority information associating the string with ShortDot SA (priority 1145).
    • Key people named in registry-related information: Lars Jensen and Kevin Kopas.

    Usage and Audience

    • Primary intended users (as stated in the application):
      • Bond University students and staff for easier access to information and services.
      • Bond University for controlled communications and marketing of the university brand internationally.
    • Secondary use: broader public registrations after the string came to be marketed by ShortDot SA.

    Registration Rules

    • Original intent: a restricted/controlled gTLD operated to ensure brand authenticity and trust, with Bond University controlling registrations to serve students, staff and prospective students.
    • The applicant anticipated that the majority of registrations would be for student- and staff-focused resources, with a subset used for international marketing of the Bond University brand.
    • The registry later marketed the TLD to the general public (as noted in registry/priority information). No technical details on registration periods, allowed characters, or specific eligibility criteria are provided in the source.

    SEO and Brand Impact

    • The applicant framed .bond as a means to increase trust, convenience and utility for internet users and students by providing an authoritative namespace under Bond University control.
    • The TLD was intended to signal brand authenticity and provide simplified navigation and clearer access to university content for current and prospective students.

    Operator

    Shortdot SA

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       BOND

organisation: Shortdot SA
address:      29 Boulevard de la Grande-Duchesse Charlotte
address:      Luxembourg L-1331
address:      Luxembourg

contact:      administrative
name:         CEO
organisation: Shortdot SA
address:      29 Boulevard de la Grande-Duchesse Charlotte
address:      Luxembourg L-1331
address:      Luxembourg
phone:        +352621811103
fax-no:       +35227862529
e-mail:       sales@nic.icu

contact:      technical
name:         CTO
organisation: CentralNic
address:      Saddlers House, 4th Floor
address:      44 Gutter Lane
address:      London EC2V 6BR
address:      United Kingdom of Great Britain and Northern Ireland (the)
phone:        +44 20 33 88 0600
fax-no:       +44 20 33 88 0601
e-mail:       tld.ops@centralnic.com

nserver:      A.NIC.BOND 194.169.218.85 2001:67c:13cc:0:0:0:1:85
nserver:      B.NIC.BOND 185.24.64.85 2a04:2b00:13cc:0:0:0:1:85
nserver:      C.NIC.BOND 212.18.248.85 2a04:2b00:13ee:0:0:0:0:85
nserver:      D.NIC.BOND 212.18.249.85 2a04:2b00:13ff:0:0:0:0:85
ds-rdata:     35002 8 2 fa12aa0eba1f60642345ceefbdd7a36ec310eb1602547beaad5a1793ecca9dd5
ds-rdata:     6470 8 2 a7074c6987d326d776c85c8b378a3ef437099503492c367d67952a9dcec2d229

whois:        whois.nic.bond

status:       ACTIVE
remarks:      Registration information: http://nic.bond

created:      2014-10-30
changed:      2024-04-18
source:       IANA

    Registrars